Metrostar has welcomed new licensing partners to its portolio for Elmer the Patchwork Elephant.
Calendar and stationery specialist, Danilo, will publishing Elmer-licensed calendars, greeting cards, gift wrap and bags and Robert Frederick will create gifts, arts and crafts and stationery.
Other Elmer licensees, including Amscan, Rainbow Designs and Paul Dennicci are extending their collections. Amscan has renewed its dress-up licence, whilst Rainbow Designs is adding new lines to its Elmer plush portfolio. Paul Dennicci has developed the first Elmer babywear collection for Primark.
New products from all the above licensees will be launched in 2021, with Elmer to be found in Sainsbury’s, Matalan, John Lewis and Waterstones alongside the.
New products from all will be launched in 2021.
