Brand & Licensing Innovation Summit to run in June

Global Licensing Group is launching Brand & Licensing Innovation Summits (B&LIS) in Europe and North America to celebrate the power of brands and brand extension and provide trends and forecasts, retailer insights, spotlights on growth categories and deep dives into digital and content innovation.

The inaugural B&LIS, focusing on the European market, will premiere as a virtual event on June 9-11 2021, and each day will spotlight a different topic.

• Day 1: Trends and retail
• Day 2: CSR + sustainability with a programme exclusively curated by Products of Change
• Day 3: Content and digital transformation

The second edition of B&LIS will focus on the American market and takes the form of a hybrid summit on October 27-28 with the in-person element hosted in New York.

The Brand & Licensing Innovation Summits will complement the Global Licensing Group’s current trade show portfolio, which includes Brand Licensing Europe (17-19 November, London) and Licensing Expo (10-12 August, Las Vegas).

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