Nineteen fantastic new garden and pet product innovations have been confirmed as this year’s winners of the coveted Glee New Product Showcase, at a special award presentation organised and run by Garden Trade News at Glee. Hundreds of entries were received across the 17 categories, with industry suppliers eager to present the fruits of their intensive new product research and development, carried out over the past 18 months of lockdown.
This year’s New Product Awards also had a new format, with “The Pitches” for each category being made to judges before a live audience on The Stage content theatre. The first round of pitches took place on the opening day of the show, Tuesday September 14th, from 3:00pm – 5:00pm, followed by a second round on Wednesday September 15th from 10:00am – 12:30pm.
After being carefully judged and selected by an expert panel of judges, who were looking for excellence in quality and design, strong environmental credentials, pricing and retail potential, along with the all-important innovation factor, the winners were revealed by Glee Event Director, Matthew Mein and GTN Editor, Trevor Pfeiffer, at 5:00pm on Wednesday 15th September.
The winners are as follows:
Garden Plants, Seeds & Bulbs Winner: Granvia ® Pink Flame Imp – MNP Flowers
Garden Growing Materials Winner: Harmony Gardens – Southern Trident
Garden Growing Containers Winner: Tall Vertical Herb Stand – Zest 4 Leisure
Garden Decoration Winner: St John’s Solar Mirror – Woodlodge Products
Garden Tools & Machinery Winner: Kent & Stowe Capability Trowel – Westland Unwins
Landscaping & Garden Buildings Winner: Carolina Border – Primeur Ltd
Garden Leisure & Entertaining Winner: Kamado Joe – Kettle Joe – Kamado Joe
Homeware, Giftware, Toys & Games, and Clothing Winner: Wholeleaf Platters, Bowls & Plates – The Wholeleaf Company
Retail Services & Experiences Winner: Evergreen Trade Website & Training Academy – Evergreen Garden Care
Wild Bird Care and Wildlife Products Winner: Gardman Aura Bird Bath & Feeder – Westland Unwins
Garden Growing Accessories Winner: Pot Trellis – Treadstone Products
Pet Food Winner: Scoff Paper Edible Greeting Cards for Dogs – Scoff Paper
Pet Health & Beauty Joint Winners: Anti-Bacterial Dog Shampoo with Hosepip Applicator – Aqueos / The Woof Pack – Deluxe Doggy Bag & Grooming Kit – Sniffe & Likkit Ltd
Pet Accessories Joint Winners: Petface Planet – Toucan – Leisure Grow / The Friendly Squid – Cleaning up our coast – Goodchap’s.
Three additional winners were also selected, covering sustainability, Best of British and overall best product. The winners were:
Sustainability Award – Harmony Gardens, Southern Trident
Best of British Award – Kent & Stowe Eversharp Secateurs, Westland Unwins
Overall Best Glee New Product 2021 – Pot Trellis, Treadstone Products
Matthew Mein, Glee Event Director confirmed: “After such a long period of lockdown and our first live event in two years, we were thrilled to see so many superb new products entered for the 2021 Glee New Product Awards. Huge congratulations to our 19 very worthy winners and a big thank you to the judges who were so generous with their valuable time and expertise”.
The 2021 judging panel was made up of Ian Hodgson, Garden News; Andy Bunker, Alton Garden Centre; Mel Livingstone, Fron Goch Garden Centre; Nicola Gow – Retired garden centre owner; Rachel Gilbert – Rosebourne Garden Centre; Lilidh Matthews, Primrose.com; Elliot Kirby, RHS Wisley; Jack Slater, Summerseat Garden Centre, and Trevor Pfeiffer, Editor & Director, Garden Trade News.