Nearly half of consumers to be ‘social shoppers’ by 2021

The next generation of ‘social shopper’ is expected to emerge as a force to be reckoned with by 2021 according to new research from Barclays, with 41 per cent of the UK’s consumer population expected to be influenced by or using social media to make a purchase. Amongst 25 to 34 year olds this figure […]

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