Aurora World had one of the cutest, cuddliest stands at Brand Licensing. The company’s proprietary brand YooHoo & Friends was celebrating its fifth anniversary, with piles of super-soft plush adorning the stand.
First introduced to the marketplace in 2006 as a line of plush animals, the YooHoo & Friends characters feature big eyes, long, fluffy tails and are based on animals (many endangered) from around the world. A YooHoo & Friends 2D animated cartoon series stars rap legend Flavor Flav.
Aurora is also a licensee for a number of other characters including Grufallo, Moomins and Humprey’s Corner and offers a broad range of beautiful plush products.