The two best known publicists in the home and gift industry have joined forces to create Britain’s most potent public relations team.
Charlotte Cowell and Alan Monahan will provide businesses with a competitive and cost-effective PR package designed to raise company profiles, increase brand awareness and publicise products to both trade and consumers.
Charlotte and Alan offer a unique range of journalistic skills and experience through their work for Spring and Autumn Fair organiser i2i Events Group, The Giftware Association, and a host of giftware, homeware and greeting card companies.
Their contacts in the industry are unparalleled and their comprehensive press list encompasses everything from trade publications across 12 sectors to national media (including TV, radio, broadsheets, tabloids and magazines) blogs and extensive social networks.
Charlotte is a former editor of Toys ‘n’ Playthings, Greetings Today and Art Buyer magazines and has specialised in online marketing and social media strategies, while Alan – who publicised Radio 1 and Radio 2 and was also the BBC’s chief information officer – has edited both Gifts Today and Picture Business.
“Many small companies – and some larger ones – mistakenly believe that professional PR is a luxury they can’t afford,” says Charlotte (pictured far right in the image presenting at the Retail Week awards). “The opposite is true. In today’s competitive marketplace PR is something they can’t afford to ignore. If you have a great product or brand you need to get it in front of the right people in the right places and that’s where we can help.”
Cowell and Monahan will tailor-make individual, carefully targeted campaigns for clients, geared to whether they require short-term or long-term publicity for their ranges or one-off product launches. They can also introduce overseas suppliers to the UK, helping them to gain a foothold in one of the world’s most lucrative and prestigious markets, or assist British suppliers with overseas expansion and brand-building exercises.
Using their special relationships with editors and advertisement managers of trade magazines they will write and place editorial material and negotiate the best-possible ad rates. Stories will also be targeted at appropriate websites, with social media employed to maximise coverage and product awareness.
Says Alan: “Any company can be assured that only Charlotte or I will be handling their account. We each have different specialities, our fees are realistic and we have a proven track record of delivering results.”
If you’re interested in working with the new Cowell-Monahan team, please contact us by email at: charlotte@giftsandgreetingsreview.com / AJMONAHAN@aol.com
or telephone:
Alan: 01785 824901 / 07710 437789
Charlotte: 01442 863646 / 07725 181974
