Card and gift specialist, Hallmark, has today revealed a new campaign to help celebrate the nation’s friendships and promote its dedicated product range which includes 36 brand new lines.
The integrated campaign, ‘Friends for Life’, will demonstrate Hallmark’s appreciation of friendships in everyday life and aims to help increase consumer awareness of its new and existing card and gifting ranges; a collection which transcends special occasions to keep friendships strong throughout the year.
The campaign activity will include everything from social media engagement and the development of a special Facebook application to internal events that celebrate the friendships formed between colleagues. Comprehensive POS kits and a dedicated friendship webpage showcasing the range have also been created to support sales both online and across Hallmark’s network of Gold Crown and independent stores.
Additionally, a national public relations campaign is launching on 30th July with Relationship Expert, Jenni Trent Hughes, delivering the findings of Hallmark’s recent ‘Friends for Life’ report. The report is based on consumer research and was commissioned to learn more about the inner workings of friendships, from the secrets of staying close to the challenges those relationships may also face.
Tamsyn Johnston Hughes, PR and Social Media Manager at Hallmark, said: “We’re really excited about the Friends for Life campaign. The activity not only allows us to celebrate the importance of friendships in our everyday lives but it also showcases our commitment to truly understanding modern relationships too.
As our research has shown, a close friendship is one of the most important connections you can experience and they come in all shapes in sizes. In order to reflect this, and provide products that can do this relationship justice, we have had to work very closely with customers and our consumer insights team. This collaboration has resulted in a fantastic range of card and gift creations and so it was only right that we should mark this by launching the collection with a dedicated campaign.
“With supporting materials already visible in selected stores and a dedicated web page now live at hallmark.co.uk, we look forward to unveiling the next exciting stage of our campaign and we’re confident it will deliver an impact in the trade and amongst consumers.”
The Friendship product range is available to buy now from all Hallmark stores and at www.hallmark.co.uk/friends .
