New baby range from Forever Friends

Forever FriendsHallmark cute brand Forever Friends has launched a selection of dedicated baby products, which make perfect gifts and keepsakes. Consumers can choose from a selection of the cuddly bears, comforters and rattles in both pink and blue, along with photo albums and keepsake boxes.

The brand also continues to be a proud supporter of the Tommy’s charity which funds research into preventing still birth, premature birth and miscarriages, along with offering support to parents.

Forever Friends, which is celebrating over 25 years in business remains an important part of the greeting industry, continuing in their mission to help consumers express love, friendship and sentiment.

The new baby range has been off the back of the launch of their ‘vintage range’ last year which continues to grow. The ‘vintage’ Forever Friends collection offers everything that consumers already recognise and love in the brand and yet it’s managed to achieve the impossible: the bears are even cuter! Hallmark’s talented in-house design team has devised a range of cards and plush toys which hark back to the bears’ heritage whilst offering a fresh new look. The range includes purses, travel mugs, photo albums and stationery.

The charming, ‘home-made’ look to these bears means that the brand is set to remain as popular as ever and is perfect for females of all ages. Consumers can also gain instant Smartphone access to the Forever Friends world via a special QR code featured on all packaging.

Richard Hollis, Licensing Director from Forever Friends said: “At our last count, Forever Friends’ official website has more than 300,000 fans and we’ve dispatched toys and goodies to over 50 countries. We have an incredibly loyal fan base and it’s great that the cute gifts and plush toys still continue to create the ‘Ahhh’ factor!”

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