Carte Blanche cute brands Tatty Teddy and My Blue Nose Friends are all set for an exciting summer adventure on leading kids’ website Bin Weevils.From today (Tuesday August 20th), the cute characters will host their very own virtual land on the fast-growing digital entertainment platform, which now has over 2 million registered users in the UK alone.
During the month-long sponsorship campaign, Bin Weevils users will be able to play exclusive Blue Nose games, enter competitions and buy virtual accessories for their characters’ ‘nests’. Fantastic new ‘webisode’ animations will also be previewed on the site. The vibrant video clips introduce Tatty Teddy & My Blue Nose Friends with a fun, upbeat musical soundtrack.
Carte Blanche Group, creators of the Tatty Teddy & My Blue Nose Friends brand, says the partnership with Bin Weevils is part of a multi-channel marketing strategy for 2013, which also includes sponsorship on kids TV channel POP.
Ruth Leonard, Director of Marketing at CBG, says: “Bin Weevils is the latest online phenomenon, and we are very excited that Tatty Teddy & My Blue Nose Friends will be part of this children’s community during the summer holidays. The webisodes have been great fun to work on, and we think they reflect the warmth, energy and sheer dynamism of this fantastic kids’ brand.”
