Carte Blanche Group has won the license to produce Moshi Monster plush and gifting collectibles, in a deal that was announced with Moshi brand owner Mind Candy on Wednesday October 16 during Brand Licensing Europe.
Carte Blanche, which this year celebrates 18 years of their classic Me to You brand, will launch Moshi Monsters licensed products as part of their portfolio from as early as Spring 2014. The collaboration marks an important milestone in the history of Carte Blanche, which recently celebrated 25 years in business.
Moshi Monsters is a global kids phenomenon with over 80 million registered users in 150 territories worldwide. Following its online success, the brand expanded into physical products including best-selling toys; the number one selling kids magazine in the UK; best-selling DS video games; books; membership cards; trading cards, and now a theatrical movie on its way this Christmas.
Stephen Haines, Chairman and Founder of the Carte Blanche Group said “We are delighted to be embarking on a new partnership with Mind Candy. From the outset it has felt like a ‘meeting of minds’. It is incredibly exciting to combine our expertise in building enduring brands and creating great quality products with the digital phenomenon that is Moshi Monsters”.
Darran Garnham, Chief Business Development Officer at Mind Candy continues, “’We are extremely excited to bring the Moshi Monsters plush to life with Carte Blanche. Hundreds of millions of collectibles have brought pleasure to our fan base and now we will do the same in 2014 with plush… look out for the rare ones!”
Gifts & Greetings Review publisher Charlotte Cowell is pictured at Brand Licensing Europe with a life-sized Poppet, one of the most popular Moshi Monsters who are mainly adopted by girls. They are cute, shy and usually quite small!
