Carte Blanche Group has announced a new licensing agreement with International Greetings plc for its bestselling Me to You brand.
International Greetings will produce Me to You everyday and seasonal roll wrap, gift tags and Christmas crackers to the UK market across all sectors from Spring/Summer next year.
Carte Blanche Group, which had previously produced its own roll wrap and dressings, agreed the important licensing agreement for several reasons, explains Steve Blakemore, Category Director for Carte Blanche’s greeting cards and dressings business:
“We’ve enjoyed great success managing the roll wrap category in-house but are keen to maximise its potential and expand still further. This partnership will allow us to draw upon the vast distribution network that International Greetings can offer and we have no doubt that their focus, enthusiasm for the brand and unrivalled expertise in the category will expand the reach of our product offer to a wider consumer fan base.”
Emily Thomas-Hey, Product Manager at International Greetings says “We are absolutely thrilled to work with Carte Blanche on this fabulous brand, one that is loved by millions! We are looking forward to maximising Me to You to its full potential in this product category by providing a comprehensive product offering to both existing and new customers.”
The International Greetings range of Me to You roll wrap and gift tags can be found in stores from Spring 2014, with Christmas crackers launching in Q4 2014.
