Not Before Tea started out just ten months ago as a fictional sweet shop run by Pip the mouse and Sherb the owl. Henry was fascinated by the sweets and games that his parents and grandparents enjoyed when they were young and used this as the basis for his first collection.
He then set out to bring the story to life and since then his story has made headlines in the world’s media, from The Times to The New York EC. In November he won ‘One to Watch’ at The Great British Entrepreneur Awards.
The budding entrepreneur will be showcasing his edible Mud & Worms, jars of Ants in Grass and Ladybirds on Leaves and Mr Fox’s Homemade Fudge. Not Before Tea aprons and tote bags will also be on show and visitors can see the Not Before Tea Doodlepods in action. These are drawstring bags containing fabric crayons and blank bags and aprons for children to decorate.
Henry is celebrating the launch with the publication of his first book The Adventures of Sherb and Pip and Spring Fair also marks the debut trade launch of Not Before Tea to stockists. Henry will be present on the stand – Hall 7 C24 -on Sunday 2nd, Monday 3rd and Tuesday 4th February.