The National Stationery Week and Get Britain Writing campaign for 2014 generated over £5,000,000 worth of media coverage and reached over 20 million consumers.
It trended on Twitter on the first day, reaching a combined Facebook and Twitter audience of nearly 10 million with even boy band Union J tweeting about it to their teen followers! It was just the excuse consumers needed to send a card or letter, and treat themselves to some new stationery and pens.
National Stationery Week is organised by the London Stationery Show, sponsored by Faber-Castell, Letts Filofax, 3M’s Post-it, Sheaffer and Zebra Pen and supported by the Post Office, Greeting Card Association, National Handwriting Association and Writing Instruments Association.
“This year’s National Stationery Week was once again a massive success, bringing together stationery lovers from throughout the UK and around the world, and achieved the objective of getting people talking about stationery and the importance of writing by hand” says organiser Chris Leonard-Morgan. “Next year’s will be an even bigger one!”
There were over 140 articles and mentions in consumer magazines and the national and regional press including Woman’s Weekly, Woman & Home, Stylist Magazine, Good Homes, Your Home, Sunday Mirror Notebook Magazine, The Guardian and The Independent. National Stationery Week was also mentioned on the Chris Evans, Ken Bruce and Steve Wright shows on BBC Radio 2, reaching audiences of over 10 million.
Over 20 leading blogs focused on writing by hand and Get Britain Writing.
National Stationery Week branded taxis took the message to the road in London, Birmingham, Manchester and Glasgow throughout April, special lesson plans were made available for pupils in schools, and a long list of major retailers promoted the week online, in-store and on social media.
The list of participating retailers read like a who’s who of retailing and included Amazon, Bentalls, Blott, Fortnum & Mason, Funky Pigeon, Hobbycraft, John Lewis, Muji, Paperchase, Post Office, Poundland, Ryman, Sainsbury’s, Smiggle, Tesco, The Pen Shop, The Works, Websters and Wilko.
Next year’s National Stationery Week will take place from 27 April – 3 May 2015.
