Carte Blanche Group’s Moshlings Collection has scooped a much coveted Silver Award in this year’s Independent Toy Awards.
Now in its 6th Year, the awards are designed to provide an antidote to the numerous other lists that appear at this time of year. Unlike other awards that are either chosen by a committee of “industry professionals” or buyers with an all-too-obvious interest in pushing certain products, the Independent Toy Awards are voted for solely by independent toy retailers. The result is a telling insight into what those at the sharpest end of the toy industry really think.
The Moshlings Collection soft toys which launched with much anticipation at this year’s London Toy Fair, are cute, quirky and utterly collectable and feature, fan-favourites, new and rare characters from the hugely successful kids’ brand, Moshi Monsters.
Carte Blanche Brand Manager, Catherine Lawrence, comments, “By combining great quality plush, impactful Point of Sale solutions and a link to the digital world that motivates today’s kids, combined with an evergreen brand like Moshi Monsters, we’ve created a winning formula. It’s wonderful to receive this latest award and a fantastic indictment to be recognised by independent retailers who are at the forefront of toy retail.”
