Gifts & Greetings Review was delighted to attend the ninth edition of The Licensing Awards at London’s Grosvenor House Hotel last night, where 1,400 members of the industry enjoyed a fabulous evening organised by Max Publishing and hosted by comedian Miles Jupp.
Ian Hyder, director of The Licensing Awards commented: “What an astonishing night for the whole licensing industry! It was fantastic to be able to celebrate so many great achievements in licensing. The industry support and engagement in helping to grow these awards to something really special is astounding.”
The headline sponsor for the event was Spring Fair International (part of i2i Events). A host of leading brands and companies sponsored individual awards categories, while industry trade association LIMA once again gave its support to the event. This year’s winners are as follows:
The Retailer Awards
Best Retailer of Preschool Licensed Products (age group 0-5):Asda
Best Retailer of Kids’ Licensed Products (age group 6-16): Argos
Best Retailer of Adult Licensed Products: Forbidden Planet
The Radar Award: Lakeland
Top Retailer Award: Asda
The Licensed Product Awards
Range Best Licensed Toys or Games: Peppa Pig Weebles from Character Options
Best Licensed Dress-Up or Partyware Range: Disney Frozen Dress-Up from Rubie’s Masquerade
Best Licensed Preschool Apparel Range (0-5 years): Paddington Babywear from Baby Gap
Best Licensed Children or Adult Apparel Range: The Beano Footwear Range from Dr Martens
Best Written, Listening or Learning Range: FIFA World Cup Stickers and Sticker Book from Panini UK
Best Licensed Paper Products or Stationery Range: Frozen Birthday Cards from Moonpig.com
Best Licensed Giftware Range: Despicable Me Backpacks from Posh Paws International
Best Licensed Home Décor, Tableware or Housewares Range: Great British Bake Off Kitchenware Range from Ethos Housewares
Best Licensed Food or Drink Range: Mr. Men and Little Miss Biscuits from Biscuiteers
Best Licensed Brand Range: Jamie Oliver Kitchenware from Merison Retail
The Innovation Award: Star Wars Homewares from Bluw
The Licensed Property Awards
Best Preschool Licensed Property: Peppa Pig
Best Film or TV Licensed Property: Frozen
Best Gaming Or New Media Licensed Property: Angry Birds
Best Brand Licensed Property: Coca Cola
Best Music or Celebrity Licensed Property: One Direction
Best Sports Licensed Property: Liverpool Football Club
The Best Classic Licensed Property: Thomas & Friends
Best Licensed Marketing Communication Award: Shaun the Sheep’s Pompom Parade Campaign for Wool
Honorary Achievement Award: David Scott
