Payments provider and Autumn Fair exhibitor Markadis has launched Mii-Promo, a powerful transaction-based marketing tool for independent retailers that drives sales and encourages customer loyalty.
Mii-Promo uses customers’ existing debit and credit cards to register and operate, so there is no requirement for expensive loyalty card schemes that independent retail businesses can rarely afford and often are very ineffective. A suite of data marketing tools monitors buying trends and customer behaviour to highlight and capture opportunities for the individual retailers.
Markadis’ approach to retail partnerships is based upon flexibility and agility. The Mii-Promo marketing tool-kit levels the playing field for independent retailers by providing a real connection between the retailer and the customer to enhance the shopping experience on an individual level. Designed to increase communication and understanding between the retailer and their customer base, it brings increased sales and a more open relationship without the need for investment in new point of sale technology or exhaustive back end data manipulation.
Commenting on the announcement, Adrian Cannon Managing Director of Markadis said, “For over 15 years now, independent retailers have been fighting impossible odds against the marketing power that big brands have at their disposal. If you then add in the additional challenges presented by most high street locations, for example, limited or expensive parking, you can see why customers are pulled back to large out of town retail parks when many actually want to support local business. Mii-Promo’s launch herald’s a new phase in the relationship between customers and retailers by putting marketing power to drive sales and loyalty back in the hands of independent retailers.”
“By using technology that was previously not available to independent retailers, Mii-Promo generates customer profiles based upon real activity and then helps the retailer reach out to this profile in a personal way. Markadis’ expertise can drive loyalty, retail spend and the frequency of visits and will revive the personal relationships that have been the hallmark of independent retailing,” concluded Cannon.
