One of the biggest brands in the business, Me to You from Carte Blanche Group, will celebrate its 21st anniversary at Spring Fair with a major relaunch and raft of special events.
Since launching in 1995 on greeting cards, the famous grey bear Tatty Teddy has developed a huge fan base and now reaches over 7 millions consumers on social media, with retail sales of $250 million.
Key to the brand standing the test of time is Carte Blanche’s continual drive to innovate and change, so to mark the 21st Anniversary of the brand, Me to You is unveiling a complete relaunch of the Everyday plush and gift collection at Spring Fair 2016, taking place from February 7 – 11 at The NEC.
The relaunch is a result of extensive research and an evaluation of retailer and shopper needs.The new collection which will be fully showcased on stand 3U02 – 4A21 includes many stand – out features to recruit new shoppers to the brand; new low entry price points, gift-ready packaging, and striking point of sale solutions available for all store formats.
For fans who have been on the 21 year journey there are some wonderful new innovations in design, handcrafted accessories and finishes and new super-soft fabrics, remaining true to the trusted and cherished heritage of Me to You.
Carte Blanche is also publishing a Special Anniversary Edition of the Me to You Story and copies of a limited print run will be available to retailers on their stand in Hall 4 on Sunday 7th February at 5pm.
Everyone is invited to join in the celebrations with Chairman and Founder, Stephen Haines and raise a toast to 2016 with a Blue Nose Cocktail. Steve Mort-Hill, Me to You Head Artist will also be around to take special artwork requests..
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