In the year that Ladybird celebrated its 100th birthday, Penguin Ventures, in collaboration with Start Licensing, signed Danilo as the first licensee for the Ladybird Books for Grown-Ups licensing programme.
Danilo will be developing a full range that includes greeting cards, calendars and gift wrap with a particular focus on age and occasion gift cards, specifically planned to help grown-ups with the world about them.
Dan Grant, Senior Licensing Manager at Danilo said: “We’re delighted to be working with such a fun and exciting brand. With Ladybird Books For Grown-Ups occupying seven out of the top eight best-selling books, we feel this range lends itself perfectly to the adult gifting market.”
Perfect as Christmas stocking fillers are the nine books in the Ladybird series that feature original artwork alongside brilliantly funny, brand new text. The original 4.5 x 7” hardback books have become a nostalgic style icon and today Ladybird Books are celebrated both through publishing as well as innovative licensed product.
The large clear script, the careful choice of words, the frequent repetition and the thoughtful matching of text with pictures all enable grown-ups to think they have taught themselves to cope with life and the grown-up things that comes with it…such as hangovers, sheds and dating.
