The Retail Ombudsman is offering all small and medium sized retailers a unique badge of excellence to inspire customer confidence in their brand.
The government approved scheme is inviting retailers to apply to become an Accredited Retailer to boost their quality care reputation on the high street and on-line.
After passing a strict criteria test, they will be allowed to display a coveted gold tick and the Retail Ombudsman’s logo on their websites and merchandising.
Chief Ombudsman Dean Dunham said: “This is proving extremely popular with retailers. There are thousands of small retailers and many thousands more springing up on-line.
“This presents the consumer with the problem of, ‘who can I trust?’ Many take the easy option of choosing to shop instead at the more recognisable High Street shops. This has always been frustrating for smaller retailers, many of which have excellent customer care policies – except the customer doesn’t know it.
“When the customer sees the Retail Ombudsman’s gold tick, they will know they can trust the retailer as much as the biggest names on the high street.”
