Peter Rabbit and Star Wars are licensing favourites

stampsThe winners of this year’s Licensing Awards were revealed on September 13 at a black tie ball held at The Grosvenor House Hotel, London.

The crowning accolade of the evening was given to Ian Downes, Managing Director of Start Licensing, who was given a standing ovation as he was presented with the Honorary Achievement Award for 2016.The Best Classic Licensed Property Award was given to a very deserving Peter Rabbit, the much loved creation of Beatrix Potter which has spent 150 years at the top of the tree (pictured below right).

Peter Rabbit also scooped the Best Licensed Home Décor, Tableware or Housewares Range for Mothercare’s Peter Rabbit 150 Nursery Range from Suncrest Trading

The Best Licensed Paper Products or Stationery Range award was given to the fabulous Star Wars Stamp Range from Royal Mail (pictured above left). Star Wars, The Force Awakened, was also recognised as the Best Film Licensed Property. The Simpsons x Skinnydip Krusty the Clown range (below left) was named Best Licensed Giftware Range for 2016.

peter-rabbitThe rest of the winners are as follows:

The LIMA UK Rising Star: Sarah Patel, Nickelodeon Consumer Products (UK and Ireland)

Best Preschool Retailer of Licensed Products: Argos

Best Kids Retailer of Licensed Products: Tesco

Best Retailer of Adult Licensed Products: Tesco

The Radar Award: M&Co

Best Licensed Retail Execution: Minions Summer Takeover from Asda

Top Retailer Award: Tesco

Best Licensed Toys or Games Range: PAW Patrol Range from Spin Master

Best Licensed Dress-Up or Party Range: DC Super Heroes Range for Sainsbury’s from Rubie’s Masquerade

Best Licensed Preschool Apparel (0-5 years): Star Wars Babywear for Tesco from Paul Dennicci

Best Licensed Children’s Apparel Range: DC Comics Swimwear Range for Sainsbury’s from Aykroyd & Sons

optimized-skinny_dip_the_simpsons_3_1024x1024Best Licensed Adult Apparel Range: Adventure Time Boots from Dr. Martens

Best Licensed Written, Listening or Learning Range: Winnie the Pooh 90th Anniversary from Egmont Publishing

Best Licensed Food or Drink Range: Minions Banana Tic Tacs from Ferrero

The Innovation Award: Star Wars Bluetooth Speakers from ACWorldwide

Best Preschool Licensed Property: PAW Patrol – Spinmaster & Nickelodeon and Viacom Consumer Products

shopkins_ad2_ca_group_10Best Children’s or Tween Property (age group 5-12): Shopkins, Bulldog Licensing

Best Teen or Adult Licensed Property: Adventure Time by Cartoon Network

Best Music or Celebrity Licensed Property: The Beatles, Caroline Mickler

Best Sports Licensed Property: England Rugby, Rugby Football Union

Best Licensed Marketing Communication Award: Roald Dahl’s Messy Adventure with Persil


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