The winners of this year’s Licensing Awards were revealed on September 13 at a black tie ball held at The Grosvenor House Hotel, London.
The crowning accolade of the evening was given to Ian Downes, Managing Director of Start Licensing, who was given a standing ovation as he was presented with the Honorary Achievement Award for 2016.The Best Classic Licensed Property Award was given to a very deserving Peter Rabbit, the much loved creation of Beatrix Potter which has spent 150 years at the top of the tree (pictured below right).
Peter Rabbit also scooped the Best Licensed Home Décor, Tableware or Housewares Range for Mothercare’s Peter Rabbit 150 Nursery Range from Suncrest Trading
The Best Licensed Paper Products or Stationery Range award was given to the fabulous Star Wars Stamp Range from Royal Mail (pictured above left). Star Wars, The Force Awakened, was also recognised as the Best Film Licensed Property. The Simpsons x Skinnydip Krusty the Clown range (below left) was named Best Licensed Giftware Range for 2016.
The rest of the winners are as follows:
The LIMA UK Rising Star: Sarah Patel, Nickelodeon Consumer Products (UK and Ireland)
Best Preschool Retailer of Licensed Products: Argos
Best Kids Retailer of Licensed Products: Tesco
Best Retailer of Adult Licensed Products: Tesco
The Radar Award: M&Co
Best Licensed Retail Execution: Minions Summer Takeover from Asda
Top Retailer Award: Tesco
Best Licensed Toys or Games Range: PAW Patrol Range from Spin Master
Best Licensed Dress-Up or Party Range: DC Super Heroes Range for Sainsbury’s from Rubie’s Masquerade
Best Licensed Preschool Apparel (0-5 years): Star Wars Babywear for Tesco from Paul Dennicci
Best Licensed Children’s Apparel Range: DC Comics Swimwear Range for Sainsbury’s from Aykroyd & Sons
Best Licensed Adult Apparel Range: Adventure Time Boots from Dr. Martens
Best Licensed Written, Listening or Learning Range: Winnie the Pooh 90th Anniversary from Egmont Publishing
Best Licensed Food or Drink Range: Minions Banana Tic Tacs from Ferrero
The Innovation Award: Star Wars Bluetooth Speakers from ACWorldwide
Best Preschool Licensed Property: PAW Patrol – Spinmaster & Nickelodeon and Viacom Consumer Products
Best Children’s or Tween Property (age group 5-12): Shopkins, Bulldog Licensing
Best Teen or Adult Licensed Property: Adventure Time by Cartoon Network
Best Music or Celebrity Licensed Property: The Beatles, Caroline Mickler
Best Sports Licensed Property: England Rugby, Rugby Football Union
Best Licensed Marketing Communication Award: Roald Dahl’s Messy Adventure with Persil
