New integrated ‘Impulses by Tendence’ area for the European retail trade sets new benchmark in the trade-fair business
A huge variety of new products for furnishing, living and giving will be on show at Tendence, which will take place on June 24 – 27 2017, having been moved forward from its former date at the end of August by organiser Messe Frankfurt.
With a significantly broader product spectrum and new dates that put it ahead of other major autumn trade fairs, Tendence offers the European retail trade an exclusive overview of innovations for the coming half of the year. Under the motto, ‘Two Seasons, One Date’, it is also the meeting place for all bulk-buying and international channels of distribution and sales. Accordingly, buyers needing to order large quantities will find International Sourcing as a separate part of the fair in Hall 10.1.
“Our aim was and is unequivocal: growth in terms of both new exhibitors and new visitor target groups. And we have very nearly achieved this goal. Hall 8.0 with the seasonal decorations and lovely home segments is already overbooked. The growth strategy is also proving a success in the home-textiles segment. And the outdoor product group is also flourishing. In a nutshell, we are on the right track”, says Philipp Ferger, Group Show Director Tendence.
The new ‘Impulses by Tendence’ area in Hall 11.0 offers answers to the questions asked day in, day out by the European retail trade against the background of increasing digitalisation. There, the fair and industry meet and show examples that every business can use and show efficiently. The brand experiences to be seen generate new impulses for the retail trade – supported by ultra-modern technology, such as apps and the internet.
At a special joint area with presentation platforms and workshops, retailers can learn how to increase revenues at the point of sale. All demonstrations will be made using current products of the exhibitors involved, while an interactive app extends the trade-fair experience until the next Tendence. “A positive side effect: through this new concept, we are also expanding the spectrum in the kitchen and tableware fields”, says Ferger. Market leaders such as ASA, Blomus, Elo, Eva Solo, Jähn and Koziol have already joined as Premium Partners. Other companies have announced their intention to participate.
For the first time at Tendence, there will be a special exhibition area in the foyer of the Galleria and adjoining outdoor area. At Outdoor Living, exhibitors from the outdoor segment and producers from the ornamental balcony and terrace plants segment will show how to create a refined and atmospheric alfresco atmosphere.
An extraordinary exhibition concept by 2Dezign from the Netherlands will bring together nursery products, garden plants and accessories with outdoor furniture and accessories in a new way at Tendence. The design experts achieve this by combining garden plants with attractive lifestyle products and presenting them in a characterful garden environment. Naturally, retailers will be able to order all products on show at the special area.
For the first time, Lehner Wolle will hold the International Florists’ Congress concurrently with the fair. During the congress, floral designers from all over Europe will create works reflecting trend themes and introduce participants to the techniques used. Additionally, there will be lectures on the stage in Galleria 1 on the Saturday and Sunday of the fair.
A lounge with trend presentation is being planned with members of the EFSA (European Floral and Lifestyle Product Suppliers) in Hall 8. There, exhibitors such as Belgofloor, Capi, Esschert, NDT, Ter Steege and Van der Leeden will show how the right decorations can lead to increased retail sales.
In future, the renowned Hessian State Award for German Arts and Crafts, the foremost award for the sector in Germany, will be presented during the Tendence opening ceremony, which is scheduled to take place on the stage of Galleria 1 on the Saturday morning of the fair.
Thanks to the new dates at the end of June, it is now possible for Tendence to occupy new halls: in the interests of visitors and an improved trade-fair experience, Messe Frankfurt has made more space available and introduced a new hall configuration with six halls – 8.0, 9.0, 9.1, 10.1, 11.0 and 11.1 – in use. New is an optimised visitor management system with no more than two levels per hall in operation. Accordingly, Hall 9.2 will not be opened.
The Jewellery & Accessories segment with jewellery, watches and fashion accessories will be housed in Hall 11.1. The Trend Hall (11.0), is the setting for trending gifts and design-oriented table and kitchen accessories, as well as gourmet gifts, e.g., premium edible oils and tea specialities. In the ‘Pure & Elegant’ segment in Hall 9.0, functional, timeless and modern-puristic home design meets emotional, classic and elegant furnishing concepts with high-grade furniture, textiles and home accessories. Classic and decorative gift ideas are located in the ‘Gift Classics’ segment, Hall 9.1, while furnishing and decorating ideas for the house and garden are to be found in the ‘Lovely Home’ and ‘Seasonal Decoration’ segments in Hall 8.0.
Tasteful decoration is the defining characteristic of the new concept store in the ‘Pure & Elegant’ segment (Hall 9.0). This special product show – a blend of department store and boutique – illustrates how to create a concept store that makes customers want to see more and stay longer in the shop. There will be guided tours of the pavilions twice a day.
In the ‘Village’, ten renowned and design-oriented companies will be presenting a variety of ideas for the retail trade and showing how products can be arranged effectively at the point of sale. The companies taking part are Cedon, designimdorf, Charles & Marie, Donkey, Gift Company, Good old friends, Mark’s Europe, Nogallery, Paperproducts and Werkhaus.
Retailers can be sure of finding inspiration at the Tendence Academy, e.g., great impulses for shop displays and window dressing and information for making a start in the world of e-commerce. At the stage in Hall 9.1, visitors will have a choice of lectures aimed at jewellery and accessories buyers and the green sector. This is also the place to go for retailers and service providers wanting to increase their knowledge of web shops and online marketing.
Within the framework of the ‘Talents’ promotional programme of Messe Frankfurt, young craftspeople and jewellery designers have the opportunity to present their one-off creations and small product series in two separate areas: the Modern Crafts Talents show their work in the ‘Pure & Elegant’ segment (Hall 9.0) while the jewellery designers can be found at ‘Accessories & Jewellery’ in Hall 11.1.
