growUP with Dutch design for kids

Research analyst, GlobalData, has forecast the British toy industry will be worth £4.6bn within five years – a growth of 16.2% – with online sales accounting for more than 43% of the market.


The research found that electronic toys and traditional toys will be two of the strongest categories over the next few years, with electronic toys growing to take 13.1 per cent of the total toy market by 2022, as arts and crafts, constructions toy and board games will represent 30.5 per cent. Sales of traditional toys will rise by 15.6% over the next five years.

The UK has always been a highly playground-trend-driven market, but now that children are driving a portion of sales growth in the toy market, it is more important than ever for bricks-and-mortar retailers to create an engaging and immersive environment for young toy shoppers.

showUP, the fantastic Dutch contemporary design exhibition has seen this trend coming and organises now for the fourth time growUP, the place to find a great selection of kids brands and products that make your shop stand out. Well known Dutch brands like Kidscase, Kik-Kid, Global affairs and Gezinnig but also new and upcoming brands like Maison Deux, Omni and Selfiecards are presenting their new products.

Pink crochet unicorn, hand made from organic cotton by Global Affairs

Take for example Holztiger, who create wooden animals of high quality that are save for childeren to play with. The animals are fabricated from maple and beech-wood, painted with non toxic water paint that brings out the wood structure nicely. Or put together Makii and Kinderfeets, and get a very special and creative balance bike as a result! The Tiny Tot is a 2-in-1 balance bike for kids, aged 12-24 months. The Tiny Tot Makii starts as a tricycle and is easily adjustable to a balance bike with two wheels.

growUP is not just interesting for kids shops, but also for concept stores and gift shops that are looking for trendy gift items for babies and kids.

showUP and growUP take place on the 4th and 5th of February at the Expo Haarlemmermeer exhibition space near Schiphol airport, Amsterdam. visit the website to register for free (trade only).

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