7 January 2019

Retail news round-up: Influencers, rude customers and the worst Christmas presents

Most shoppers do not trust social media influencers, a survey has indicated. In the research for BBC Radio 4’s You and Yours, 82% of people who took part said it was not always clear when an influencer had been paid to promote a product. The Advertising Standards Authority has launched new guidelines to help influencers

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