The world’s largest annual consumer voted award, Product of the Year, has announced that entries for its 2020 awards are now open, with the deadline for submissions on July 31 2019.
Voted for by over 10,000 UK shoppers, the awards are designed to celebrate quality innovations across a wide range of categories and now in its 16th year, the famous red logo has become a signpost trusted by UK shoppers, with 86% more likely to buy a product if it displays the Product of the Year seal of approval. Winning brands see an average sales increase of 10-15%, with some seeing uplifts as high as 135%.
Use of the logo across multiple communication platforms such as TV, digital, social and in store, provides brands with the unrivalled opportunity to stand out in crowded marketplaces and ensures greater visibility on shelves.
Mike Nolan, CEO of Product of the Year, said: “In 2020 we want to celebrate the brands who have launched products that are positively influencing consumers lives and providing them with everyday excellence they can rely on. Being so well recognised and respected by consumers, Product of the Year is a great tool to help boost sales and shout about a new product. The past 15 years has seen winning products, from Heinz ketchup turned upside down, Oxo Stock Pots and Olay Daily Facials 5-in-1 Dry Cloths to spirulina enriched pet food from PURINA ONE® DualNature™, is testament to the success the seal of approval can bring. Each year we have a host of impressive innovations put forward and we can’t wait to see the exciting new products entered this year!”
The 2019 awards marked the 15th anniversary of Product of the Year, with voters selecting winners across more categories than ever before, with 51 winners chosen from grocery to beauty, pet care and technology sectors. The awards are open to all products across a wide range of categories, launched in the UK in the past 18 months. All products undergo an independent judging process before being voted for by consumers. The overall winners will be invited to celebrate together at a glittering awards ceremony held at the Sheraton Grand Park Lane Hotel on January 23rd 2020.
To enter your product or for more details visit http://www.productoftheyear.co.uk/enter/ or email helga@productoftheyear.co.uk
