Online value retailer, Studio.co.uk, is celebrating after being awarded ten Loved by Children Awards for their own brand children’s toys, including the award for best wooden toy in three age categories, as well as a new special category, ‘Christmas Toy of the Year’.
The awards which are now in the fifth year and associated with the infamous Loved by Parents Awards, aim to celebrate the fantastic products and brands that bring something unique to the playtime market for children. They are one of the only awards voted by real life children testers. It’s no mean feat testing toys, with over 25 children and parents chosen to judge this year’s winners. They had the exciting job of playing with a number of toys in over 30 categories to decide who they thought should take the crown – any child’s dream day.
The full list of award winners is as follows:
Best Doll or Soft Toy: SquishmallowsUK – Platinum; Elli Smiles by Zapf Creation – Gold
Best Dolls House: Studio Jupiter Ice Castle Dolls House – Platinum
Best Activity Toy – 1-3: Studio Personalised Wooden Puzzle Set – Platinum
Best Activity Toy 3-6 yrs: Vtech KidiCom™ Advance – Platinum; Little Tikes Slammin Racers Scrapyard Derby – Platinum; GLTC Piccolo Play Café – Gold; Little Tikes Tasty Junior Bake ‘n Share Kitchen – Silver
Best Interactive Toy 3-6 yrs: Vtech KidiCom™ Advance – Platinum; Little Tikes Slammin Racers Scrapyard Derby – Platinum; GLTC Piccolo Play Café – Gold; Little Tikes Tasty Junior Bake ‘n Share Kitchen – Silver
Best Electronic Toy 1-3 yrs: Little Tikes Slammin Racers Scrapyard Derby – Platinum; Vtech Zoomizooz tree house – Gold
Best Electronic Toy 3-6 yrs: Vtech KidiCom™ Advance – Platinum
Best electronic learning toy: Leafrog Rockit Twist – Platinum; Leapfrog Smart Sizzling BBQ Grill – Platinum; Addo Play Lights & Sounds Medical Case – Gold
Best wooden toy 1-3 yrs: Studio Personalised Wooden Puzzle set – Platinum
Best wooden toy 3-6 yrs: GLTC Piccolo Play Cafe – Platinum; Studio120-piece large train table set – Gold; Studio’s personalised Noah’s ark play set – Silver
Best playset 1-3 yrs; VTech Zoomizooz Tree House – Platinum; Studio Personalised Wooden Puzzle Set – gold
Best playset 3-6 yrs: GLTC The Ambulance Doctor’s Set – Platinum; Studio Personalised Noah’s Ark Play Set 3-6 Yrs – Gold
Best ride on 3-6 yrs: Smart Trike Xtend 3-in-1 Bike – Platinum; Midi Flyte Case Scooter – Gold
Best Innovative Toy 1-3 yrs; Little Tikes you drive rescue chopper -Platinum; Leapfrog Rockit Twist – Gold; Vtech Zoomizooz tree house – Silver
Best Innovative Toy 3-6 yrs: Studio 120-piece large train table set – Platinum; Studio Jupiter Ice Castle Dolls House – Platinum; Smart Trike Xtend 3-in-1 Bike – Gold
Best Toy Design 1-3 yrs: Elli Smiles by Zapf Creation – Platinum
Best Toy Design 3-6 yrs: GLTC Construction Site Set – Platinum; Little Tikes Slammin Racers Scrapyard Derby -Platinum; Little Tikes you drive rescue chopper – Gold
Best Bath Toy: Water Babies Fish Family – Platinum
Best Bath Activity Toy; Water Babies Fish Family – Platinum
Best Travel Toy: Midi Flyte Case Scooter – Platinum
Best toy invention: GLTC The Ambulance Doctor’s Set – Platinum; Midi Flyte Case Scooter – Gold
Best Innovative Children’s Toy 2020: Little Tikes Tasty Junior Bake ‘n Share Kitchen – Platinum
Best children’s Toy Brand: Little Tikes – Platinum
Best collectible toy 2020: The Hangrees – Platinum
Best Children’s Drink: Happy Monkey Smoothies – Gold
Best Toddler Footwear: Startrite – Platinum
Christmas Toy Of The Year: Leapfrog Rockit Twist – Platinum; Studio120-piece large train table set – Platinum
Tina Summers CEO at Loved by Children commented: “Our Loved by Children awards are tried, tested and recommended by children for children. Congratulations to Studio on their success this year. Offering a range of toys that are truly Loved by Children.”
