New brand identity for Wild + Wolf

Award-winning design-led gifting company Wild + Wolf is delighted to unveil a redesign of their visual identity and company logo. Modern and contemporary, the refreshed branding is designed to better reflect the Wild + Wolf of today, and parallels their forward thinking approach to design-led gifting. Opting against using an external agency, the new company identity was crafted by two of their talented in-house designers.

The new look was officially revealed to trade at Top Drawer London and Maison et Objet in Paris, accompanying dynamic new trade stand designs. The designs consist of a modern aesthetic, featuring a minimalist wooden slat build that allows for broader visibility across the entire stand, offering a more holistic view of their stellar brand portfolio whilst also adding the necessary separation to give each individual brand its own identity. The new look is designed to elevate the Wild + Wolf brand and its new design direction led by Chief Creative Officer Lorena Siminovich.

It comes at a time of significant creative growth for the business, highlighted by two major new brand launches for SS20: W+W and Wild & Woofy. Harnessing their in-house creative talent, the new brands are designed to tap into emerging trends and satisfy consumers’ ever shifting appetites.

W+W is a modern brand with universal appeal, with a playful and practical design that offers functional and innovative solutions for everyday life. Products in the collection feature a contemporary mix of natural wood, sleek metal and pops of vibrant colour, and comprise of multi-tools and gadgets, drinkware, accessories and games. Wild & Woofy offers modern, design-driven products for dogs and cats and uniquely features our furry friends’ hilarious tone of voice and personality across innovative accessories, grooming essentials and gift sets.

“A new decade brings an exciting new look, and with that a new way to do things,” said Lorena Siminovich, Chief Creative Officer. “We’re delighted to mark the occasion with the roll out of our new visual identity and Wild + Wolf company logo. With a focus on our core values of developing thoughtful, design-led gifts, we’re looking forward to delighting customers with two new brands this year, as well as radical expansions for our best loved brands.”


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