Iconic British lifestyle brand, Cath Kidston, will return to the high street with a new flagship store in London’s Piccadilly, being billed as an experimental concept showcasing Cath Kidston’s 27 years of design heritage.
The news is more positive than we heard back in April, when Cath Kidston was forced to close its 60 UK stores after the administrators failed to find a buyer. The company has since been restructured and is now operating primarily online, as e-commerce accounts for some 85% of the brand’s sales.
Consumers shopping online during lockdown has led to a resurgence in demand for the easily recognisable British brand.
The shop at 101 Piccadilly, set over 7,040 square feet across three floors, will serve as the ultimate brand showcase and gifting destination store, with emphasis on the home and children’s categories, which together represent 45% of sales.
Licensing partnerships will also come into the mix, as Cath Kidston has successful collaborations with Disney brands and the Peanuts collection.
The CEO of Cath Kidston, Melinda Paraie, said: “London is at the heart of our brand and we are thrilled to introduce the newly reimagined 180 Piccadilly to our customers, just in time for Christmas. We are confident that our customers will recognise and love the quality and craft of the products in a highly curated environment, relatable to today’s lifestyle.”
180 Piccadilly will also feature beauty and wellness, products, a haberdashery and Christmas shop.
