BBC Pooch Perfect set to drive sales of pet pamper products

Recent research by OnBuy.Com found that Brits have been spending more on pets than their partners, with hundreds of pounds being spent on gifts for dogs, cats and other domestic creatures.

With more than nine million dogs in the UK alone, there has never been a better time for retailers to focus on this important product category. Dogs grooming has also become prime time viewing with new BBC reality show, Pooch Perfect, a competitive reality show hosted by Sheridan Smith and her dog, Stanley, which aims to crown the UK’s best dog stylist.

The Thursday night programme is an extension of the original Australian show which put ten professional dog stylists through their paces last spring. The series got off to a strong start on January Thursday 7th at 8.00pm and was the perfect distraction for households in lockdown, which have become more focused on their pets than ever before and dog ownership on the rise.

As Pooch Perfect puts dog grooming centre stage, the award-winning Be:Loved range from Podium Pet Products – launched just 12 months ago – is a must-have for pet stores, garden centres and gift shops that want to offer something a bit special to their dog-loving customers. Products in the range are full of natural ingredients that are so safe they have been tested on humans not animals, whilst all the packaging has been designed to be recyclable or repurposed to align with the brand’s EcoPledge.

Be:Loved’s CEO, Carina Evans, says: “With pet pampering now prime-time viewing, consumers are sure to want to replicate some of the looks they see with their own pets, or at the very least be inspired to get some dog shampoo out! Having a strong pet care offering will help retailers make the most of this brilliant sales opportunity and take a bigger slice of the enormous consumer spend on products in this sector. We work very closely with our retail customers to ensure the Be:Loved range will stand out in store and our design-led packaging offers an excellent merchandising opportunity. Our packaging is also very informative, whilst the overall range offers a selection of uses and applications so pet owners have choice at the point of sale”.

There are four varieties of environmentally sustainable pet shampoo bars – Be:Clean, Be:Bugfree, Be:Vegan and Be:Calm – whilst the wider Be:Loved range also features three nose & paw balms (including a new-for-2021 sun protection formula), skin and coat oil, and two home fragrance products – home & kennel spray and a boot room candle.

Prices for the Be:Loved offering range from just RRP £7.99 to RRP £20.00 making them superb for both impulse and gifting sales opportunities.

For more information about the full Be:Loved offering and to find out how you can become a stockist, visit the website – www.wearebeloved.co or call: +44 (0)1628 822247

You can also join the Be:Loved community on Instagram by following @belovedpetz

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