January 13, 2021

New brand identity for Waterford

Luxury crystal glass manufacturer, Waterford, has launched a new brand identity created by London design agency, Identica, including a new logo, colour palette, lifestyle photography and redesigned packaging. With a history dating back to the 1780s, Identica was tasked with re-establishing Waterford as the unequivocal manufacturer of luxury crystal, by celebrating the brand’s authentic heritage,

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Villeroy & Boch tableware transformed into Dining & Lifestyle

German table and homeware giant, Villeroy & Boch, has renamed its tableware division to dining & lifestyle, as the culmination of a gradual process which began in 2019 and was completed fully effective from January 1 this year. The new department offers far more than tableware nowadays whilst the product portfolio has generally become far

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