Digital platform, Nextrade, will facilitate Christmas pre-ordering: from January 19 to February 12, 2021, with Christmasworld buyers from the wholesale, import / export and retail trades able to use the B2B digital platform to order from the Christmas stores of selected Nextrade suppliers for the coming season.
The B2B marketplace will bring together global Christmasworld buyers with suppliers who will exclusively make their latest Christmas collections available for ordering in their stores – from festive decorations, individual packaging, candles and room scents to Christmas and decorative lighting for the home and garden. An international direct marketing campaign informs buyer groups – DIY stores, garden centers, florists, gift boutiques, decoration companies and shopping centers – in multiple steps about the Christmas pre-order special on Nextrade.
“We are aware that Christmas products for the coming season are ordered by volume buyers in the period up to the end of January/mid-February. As a partner of the industry, we therefore want to support the pre-ordering of Christmas decorations and bring suppliers on Nextrade together with our international Christmasworld buyers,” says Philipp Ferger, Group Show Director Nordstil and Tendence and managing director of nmedia GmbH.
Among the participating exhibitors on Nextrade are Accentra, AM Design, G. Wurm, Gilde Handwerk Makrander, Goldbach Geschenkartikel, Kaheku schönes Wohnen and Vosteen. The B2B platform thus enables a comprehensive offer for the ordering of Christmas novelties for the coming season.