The organiser of the International Consumer Goods Show, Messe Frankfurt, has announced that the event scheduled for April 2021 has been cancelled along with other events that were planned for April and May of this year, including Heimtextil and Prolight & Sound.
The next edition of Heimtextil will now take place from January 11-14 2022, Paperworld, Christmasworld and Creativeworld will take place from January 29 – February 1 and Ambiente will run from February 11-15 2022.
“The coronavirus pandemic has taken centre-stage, and our plans have not escaped its impact. In light of the current situation, it would not be possible for us to satisfy our customers’ requirements for international trade fairs in April or May,” said Detlef Braun, Member of the Executive Board of Messe Frankfurt.
With physical events not currently possible, Messe Frankfurt has created numerous digital offerings for its customers. The Consumer Goods Digital Day on April 20, 2021 offers customers the opportunity to get together at a digital location where they can engage in dialogue and obtain information.
The content of the Digital Day will be focused on ways in which retailers can help their businesses, particularly since it has not been possible to hold any international flagship fairs in Frankfurt featuring the relevant presentation possibilities and supporting programmes since Ambiente 2020. This content will be supplemented by the opportunities presented by Nextrade, the first order and data management portal for the home and living sector. Nextrade also offers attractive possibilities for manufacturers of finished home and household textiles to present their products, as well as a frequently used channel through which they can promote business with retailers and traders.
Mr Braun added: “The ongoing shutdown of retailers in our visitor countries has made relevant up-to-date information and solutions essential, and we are satisfying this demand with our digital offerings during this volatile time. As you know, we are also continuing to do everything in our power to make safe and successful trade fairs possible, because nothing can take the place of face-to-face encounters.”
