Already the UK’s largest peat-free growing media manufacturer, The Greener Gardening Company has confirmed that it is currently exceeding its own expectations, with almost 60% of its product portfolio set to be peat-free in 2021, up from 20% in 2019.
This significant achievement – great news for both the industry and the environment – has come about through a combination of investment and innovation, with the company’s UK-manufactured 100% peat-free Happy Compost range – the company’s most eco-friendly and sustainable brand to date – helping to drive these targets quicker than first anticipated through consumer confidence and significant repeat sales.
All Happy Compost packaging is recyclable and also incorporates 30% recycled plastic in its bags, while all core raw materials are recycled or sustainable by-products, including bark, wood fibre, coir and green compost, heightening the range’s appeal to environmentally conscious consumers and making it the top choice for retailers across the country.
The Greener Gardening Company’s move towards a peat-free future is also echoed by its parent company, Bord na Móna, which has ended peat harvesting. Jason Pike, National sales Manager at The Greener Gardening Company, said: “It is great to see Bord na Mona continuing to commit to a more sustainable future, but we want to reassure our retail customers that these changes will not have any immediate impact on our offering. The Greener Gardening Company will continue operating as normal, supported by existing peat reserves. In line with our overall environmental strategy and coupled with the required climate solution proposals, we are focused and committed to taking our loyal consumers on a journey which is focused on reducing peat and developing alternative growing media solutions over the coming years”
The initial Happy Compost line-up, launched in 2020, included All Purpose Compost, Vegetable Compost; Rose, Tree & Shrub Compost, Soil Improver and a Tomato Planter. With demand outstripping supply, The Greener Gardening Company is bolstering its offering for 2021 with new additions to the Happy range: Farmyard Manure, Enriched Top Soil, Lawn Soil, Mini Chip Bark, Composted Bark, Medium Chip Bark and Chunky Chip Bark.