Manchester based home textiles supplier; Portfolio Home, has unveiled its new eco-friendly, sustainable fabric packaging as an alternative to single-use plastic often used on bed linen packaging.
The new plastic-free packaging, which is being trialed on three brand new designs initially, is made using the same high-quality polycotton fabric as the duvet cover sets but has been coated in a specially formulated soil-resistant and water-resistant treatment to provide additional protection to the end product. With its specially formulated treatment, the bag is robust enough to be handled with little damage and can safely stored away in shops or homes.
Unlike single use plastic packaging, Portfolio Home’s new fabric bag packaging has been designed to be reusable which provides consumers opportunities to use the bag for different reasons all whilst maintaining a beautiful decorative design that reflects their chosen bed linen. Prior to their fabric bag innovation, Portfolio Home’s range of bed linen came in LDPE 4 packaging which can be recycled to help protect the environment.
“As a society, we are becoming increasingly aware of the horrors of plastic and the impact on our environment and what the change in our packaging represents is exactly what more ethically-minded consumers are demanding from manufacturers – sustainable products in suitable packaging without a heavy price tag” said Paul Callan, Managing Director of Portfolio Home.
Portfolio Home aims to evolve their plastic-free packaging after their initial trial and are hopeful to inspire other businesses within the home and gift sector to consider their everyday plastic usage and make changes sooner rather than later. The new packaging will hit all good online and retail outlets in the UK within the next couple of weeks.