British Designer Rebecca Pitcher has taken advantage of the fact that the spring trade show calendar has moved online in 2021. Usually the company would only have the capacity to attend one trade show per season, but with the increased accessibility of online shows, they are able to exhibit this year at Top Drawer On Demand, Spring Fair@Home and the Scotland’s Trade Fair Online.
As a young and rapidly growing business, this increased exposure to both UK and International markets is priceless.
This is not the only way in which Rebecca has turned the pandemic to her advantage. In the first lockdown of 2020, she spent her time designing new ranges and product lines which are very giftable and easy to sell online. The ranges of kitchen fabrics, fine bone china, interior accessories and mini card packs have given the business a huge boost, with online sales in Q3/4 far exceeding sales in previous years.
With plenty more designs in the pipeline to be launched throughout the year, Rebecca is excited to continue developing and expanding the business in 2021/22. You can see Rebecca’s showcase at Top Drawer on Demand from January 25 – 29.
