The Royal Horticultural Society (RHS) has announced a new licensee for outdoor pots, one of its key gardening categories. The four-year license has been awarded to Woodlodge Products, the UK’s leading supplier of garden pots and gardenware.
The first products in the partnership will be launched to retailers for pre-order in September 2021. They will be distributed to retail outlets from January 2022.
Although the partnership is still in its early stages, Woodlodge is already making preliminary plans for the first range. It will include both classic and modern designs and a full selection of sizes to accommodate any outdoor space. The final version of the first range will also incorporate standard terracotta, glazed and fibre clay pots.
For the design process, Woodlodge will have access to the whole range of RHS design assets, including its style guides and artwork from the RHS Lindley Collections, the world’s finest collection of botanical art. All product will either be embossed or debossed with the RHS logo, creating consumer confidence at point of purchase.
Woodlodge has over 1,500 garden centre accounts located throughout the UK and Ireland, all of which will be the primary focus for the new range. Woodlodge has a history of creating innovative products and eye-catching in-store merchandising so the launch of the new RHS-endorsed range is eagerly anticipated by both retailers and customers.