Humour brand Go La La has won the coveted Judge’s Vote at the 2021 Gift of the Year awards, with their Filthy Gorgeous soap range scoring a big hit with the judging panel. The fun soaps also won the Novelty category which was revealed in a pre-recorded ceremony alongside other finalists.
A total of 70 judges, including Home & Giftware magazine publisher, Charlotte Cowell, scrutinised over 700 entries across 22 categories and selected 92 finalists from which Go La La was chosen as the overall winner.
The Filthy Gorgeous soap range was created as a fun B2C project during the first lockdown and quickly went on to become something of a hit with the company’s trade customers. After promoting the funny bars on social media, Go La La found increased contact from shop buyers wanting to stock their humour product despite the difficult trading circumstances.
Go La La Co-founder, Laura Kavanagh said “We knew that entering the revered Gift of the Year awards was the very best way to give it some credibility and have it shown to a wider audience. ‘When we heard we’d be shortlisted in two categories and then made the finals for the Novelty category, we were blown away. We then learned we’d won the Novelty category and were more than ecstatic! But then soon after that, we were told that we’d secured the top prize and won the Judge’s Vote. The celebrations haven’t really stopped since!’
‘We love that our products have such feel-good qualities and that during these tough times, they are spreading a lot of fun and giving people a really good laugh. God knows, we all need that right now!’.