First-class lectures, workshops and panel discussions – the Consumer Goods Digital Day awaits with an exciting digital live conference programme on 20 April 2021: Keynote speaker Sanjay Sauldie and numerous industry experts will discuss valuable approaches to solutions and ways out of the crisis. Those who would like to attend can register now free of charge via the ticket shop and get to know the digital platform and exchange ideas with international business partners as early as 13 April 2021. Orders can be placed at any time via Nextrade.
The Consumer Goods Digital Day is aimed at everyone who works in the consumer goods sector. In particular, all trade buyers and exhibitors at Ambiente, Christmasworld, Creativeworld and Paperworld, who had to forego their leading trade fairs this year due to the pandemic. It offers the entire consumer-goods sector a future-oriented live conference programme that highlights current challenges and, above all, opportunities for trade.
“Of course, the Consumer Goods Digital Day does not replace personal encounters at our trade fairs, but it satisfies the hunger for inspiration, business exchange and ordering opportunities at the highest level. In this way, it delivers exactly what the industry needs to move forward in these volatile times”, says Julia Uherek, Group Show Director, Consumer Goods, Messe Frankfurt Exhibition GmbH. The conference programme is scheduled from 10 a.m. to 8 p.m. (CET) and will be broadcast simultaneously in German and English.
The digital platform will go live on 13 April 2021 and those interested in attending can register now free of charge. They will then automatically receive an email with the access data so that they can complete their profile online, get to know the platform in advance and familiarise themselves with the technical features, such as the live chat system. During the event, questions can be asked, which the moderator Zackes Brustig will take up. At the same time, Nextrade offers the opportunity to place direct orders with more than 300 companies at any time.
The Consumer Goods Digital Day offers all participants from different time zones exciting live streamings with valuable insights and tips for daily business. The agenda includes trend and practice-oriented lectures, workshops, panel discussions and live interviews, e.g. with trend scouts Claudia Herke and Annetta Palmisano of stilbüro bora.herke.palmisano on the Ambiente, Christmasworld and Paperworld Trends 2021/22.
The content revolves around the questions: How do customers return to stationary shops and city centres after Covid? Which online strategies are essential? How can trends and the emotionalisation of shops be best implemented now? Other speakers include Amanda Farr, Frederik Gottschling, Nikolai Gruschwitz, Boris Hedde, Gabriela Kaiser, Jaye Anna Mize, Sanjay Sauldie, Klaus Schmelzeisen, Susanne Sorg, Stefan Suchanek, Marylin Repp, Marcel Rösel, Silvia Talmon, Claus Tormöhlen, Anne Lisa Weinand and Daniel Zoll.
Sustainability is one of the most important topics for the future. “Sustainability is no longer a niche lifestyle. The megatrend is changing the way we think and act and ushering in a change in values. Those who rely on business as usual will fall by the wayside in the medium term,” says Silvia Talmon, Executive Creative Director, The Retail Academy. In her lecture, she will address the question of how companies can turn the topic into a holistic business principle. To this end, she will present particularly sustainable retail concepts as well as visionaries and derive sustainable starting points for retail from them.
How does social commerce work? Katja Heinemann, Akademie der Deutschen Medien, offers a compact introduction to the topic, leaving no question about Instagram, Facebook, Pinterest & Co unanswered. She gives concrete tips on success factors in the planning and implementation of social commerce activities.
The panel discussion “Consumer Insights: Connecting the dots between consumer needs and future products” by the renowned trend research agency from New York/USA Fashion Snoops will be the final highlight. It builds the bridge from current consumer needs to future products. Jaye Anna Mize, Vice President of Home and Furnishings and Amanda Farr, Home & Interiors Editor at Fashion Snoops, will present three important changes in consumer lifestyles. They title the three lifestyles “Re-wildling”, “Transient Lifestyles” and “Wellness Sanctuary”. What is behind them? What do these changes mean for the consumer goods industry? What product and range extensions are necessary? This will be discussed together with industry experts.
The full conference programme is available online here.
After the event, individual presentations will be available on the Conzoom Solutions knowledge platform.