Sustainability is the word on our of our lips right now and with the introduction of Special Interest Sustainability, Creativeworld 2022 will focus even more specifically on sustainability-oriented exhibitors and their products so that interested trade buyers can find the relevant suppliers more quickly. Exhibitors can still apply until 26 November 2021 and for the first time, an independent jury of international experts will decide who is accepted, to ensure standards are kept high.
It was already clear at the last Creativeworld that creatives are moving more and more in harmony with nature. Numerous manufacturers have recognised this and are responding to this development with recyclable materials, biodegradable ingredients, reduced packaging, refillable cartridges and certified wood. “Especially after the pandemic experience, the topic of sustainability is omnipresent. Customers attach greater importance to durable products and materials produced in an environmentally friendly way”, says Eva Olbrich, Director of Creativeworld, Messe Frankfurt Exhibition GmbH. “Thus, the time is right to highlight these products more prominently via a curated selection and to further promote this future-driving theme. In 2022, we will feature them for the first time with the Special Interest Sustainability. Exhibitors should take advantage of this opportunity and apply quickly now”.
The sustainability marking on the award-winning stands draws attention specifically to suppliers who are doing remarkable things in the field of sustainability. The sustainability-oriented exhibitors are also marked online with a tag, so trade buyers can easily filter their search by this offer and quickly find the relevant business partners.
New: curated selection for stationery products
A similar process has been put in place for sister event, Paperworl, wheresustainability has been a hot topic for years – whether among exhibitors and their products or in the supporting programme of the trade fair. Recycled materials and natural products are highly prized in the manufacture of writing instruments.
Which companies and products are included is up to an independent jury of international experts. This jury is made up of Christina Bocher (DEKRA Assurance Services GmbH), Kees Bronk (CBI, Center for the Promotion of Imports from developing countries), Lutz Dietzold (German Design Council), Max Gilgenmann (expert for textile sustainability criteria), Sabine Meyer (Side by Side, Caritas Wendelstein Werkstätten) and Mimi Sewalski (avocadostore.de).
The jury of experts will examine the applicants and clearly structure the products in six sustainability categories. Each exhibitor can fulfil one or more of these requirements with their products and thus also fit into more than one of these categories. These include environmentally friendly material, resource-saving production, fair & social production, re/upcycling design, handicraft and sustainable innovation.
The deadline for application is 26 November 2021.
As usual, Creativeworld will be held together with the international consumer-goods fairs Christmasworld and Paperworld at the end of January:
Christmasworld: 28 January to 1 February 2022
Paperworld and Creativeworld: 29 January to 1 February 2022