Leading home textiles supplier, Portfolio Home, has announced the launch of its new responsibly sourced 100% cotton collection, The Pure Cotton Collection, which will debut exclusively at Spring Fair 2022 (Stand 6E11).
Portfolio Home’s new bed linen features a variety of duvet covers and pillowcases produced from 100 per cent cotton via the BCI system of the mass balance. With cotton being the only material composition within the Pure Cotton Collection, Portfolio Home can reinforce the legitimacy of production ensuring ethical farming standards have been met in some part with BCI.
“The new launch of the Pure Cotton Collection demonstrates our commitment to developing our greener ideas into reality. We’re excited to launch this collection at Springfair to provide the retailer with a point of difference; the bedding improves people’s lives, cares for the planet and ultimately, offers consumers beautiful bedding that doesn’t cost the earth!” said Paul Callan, Managing Director of Portfolio Home. All designs are available in four sizes; single, double, king and super king and a show exclusive offer will be revealed for visitors to the Portfolio Home stand.
The new Pure Cotton Collection features three on-trend designs including; a stunningly bright, delicate watercolour floral, a modern and mesmerising blue ombre and a contemporary and sophisticated pin-stripe design.
Accompanying the product range, the Pure Cotton Collection will have informative packaging featuring the brand’s ‘Mindful Planet’ logo, which Portfolio Home hopes will help better inform both retailers and consumers that they are selecting a product which is working toward a more sustainable future and is being more responsibly sourced than other bed linen options within the market.
“At Portfolio Home, we’re taking these first steps towards a brighter, greener future and as consumers are growing increasingly more aware of the political, social and climatical injustices across the globe, we’re confident our bed linen will help provide a solution and be a huge hit with retailers at Springfair” concluded Paul.
Portfolio Home is committed to making changes to the way products are produced, ensuring that that all packaging is widely recyclable by 2022 and that many products within the range are made from more responsibly sourced or recycled materials by 2025 including it’s plastic packaging which now contains 30% recycled content.
