If you sneak a peek at the long-term weather forecast you might see a glint of sunshine on the horizon for the first-ever June edition of Glee (28th – 30th June, NEC Birmingham) – no doubt music to the ears of Glee’s organising team who are currently finalising details for its new Fire, Grill & Chill area, which is dedicated to demonstrating the best that Glee’s Outdoor Entertainment exhibitors have to offer.
Located at the rear of Hall 20, this new-for-2022 area will see leading brands such as Landmann, Kadamo Joe, Fandango Fire Tools, Cheeky Charlie Oven Company, Northwest Asia and Kadai come together to showcase their latest barbecues, grills and pizza ovens. This mouth-watering display is set to open up new exhibiting opportunities for outdoor entertainment brands, and to showcase products in a way never before seen at a trade exhibition of this kind.
Joining in the fun will be some special additions, including a drinks truck, ice cream van and daily live music and DJ sets to help add to the summer vibes. The annual ‘Glee Party’ will also be hosted within this new area on June 28th at 5pm, with exhibitors and show visitors invited to join together for some more informal networking opportunities.
Talking about Fire, Grill & Chill, Glee’s Event Director, Matthew Mein said: “Traditionally at Glee, outdoor entertaining brands have been able to display their products on stand but being able to fire them up to truly show what they are capable of has always been more of a logistical challenge. Gone are those days however, as our new June timing enables us to make the most of the warmer summer weather and take these demonstrations to the great outdoors, enabling retail buyers to truly understand the functionality of the products on offer. What’s more, Fire, Grill & Chill will provide a unique and fun way for the garden retail community to come together to network whilst at Glee. We’re excited to see our vision become a reality at the show!”
Entry is free of charge to all pre-registered visitors. Register here