showUP celebrates 20th edition in January 2023

The next edition of showUP, the premier home and giftware trade event for the BeNeLux region, will held on 29-30 January 2023 at EXPO Greater Amsterdam in Vijfhuizen, an excellent contemporary venue where showUP has been held many times before.

This showUP is one of the most exciting shows of in the exhibition calendar, where distinctive Dutch design meets Scandinavian-chic and a strong sustainable ethos. With so many fabulous brands under one roof and a huge array of new products, this is the place to come if you’re truly in search of newness and inspiration for your 2023 merchandise mix.

Look, feel, meet and do business

In times when online meetings and business are gaining importance, showUP strongly believes that nothing beats the feeling of a live event. “The possibility to actually see so many products and brands in one day is unique. You can touch and feel these well designed products and examine the materials they are made of. You can get inspired, get connected, and get down to business“ says Daan van Trigt, organizer of showUP. “All in all this is how professional buying and getting inspired come together, it is the perfect setting to do business.”

Featured brands: Titicaca, Studio Carmela, Metalmorphose, Liliputiens, Loqi, Scentorie, Arthur & Gusti, Stonekind Furniture, Fritsy, House of Products, Just Dutch, Moleskine.


For January 2023 There will be an extra timeslot added to the listenUP content programme. listenUP is an interesting addition for those who want to get some indepth insights into subjects including future trends, online retailing, social media and other important business functions Well known trendwatchers and inspirators will bring you up-to-date with the latest trends, with one hour seminar slots running four times a day.  Confirmed speakers for both days are:

Jan Agelink // trend forecaster
Marie Gon // colour expert
Kirsten Jassies // social media
Mariko Naber // online retail specialist
(*) Exact times are yet to be set


A regular highlight of the show is always The Store, which for 2023 will take the form of a true and authentic Deli. This will offer a relaxing zone where you can take a break from walking the aisles and pick up delicious snack and warm drink. The Store will also offer the opportunity to buy some tableware, such as, chopping boards, food items and cookbooks from brands exhibiting at showUP.

Featured brands: Orion Qubo, Meringue Sisters, baru, Carrera Culinair, Lie Gourmet, Noele, Snippers

Dutch Design is globally renowned, which means you won’t want to miss the Trendzone at showUP, which is created and curated by Jan Agelink from buro jantrendman. This is the place to discover items from top designers and exhibitors that meet the trends for the next season, whilst the design and styling of the presentation itself is always a feast for the eye.

Newcomers at showUP!
One of the best things about showUP is that you will always discover new and exciting brands, whether it be small start-up Dutch labels or special brands from abroad. This is the perfect destination if you want to expand your store assortment with brands that are not widely available. Here’s a preview of three brands that can be seen at showUP for the first time!

Nature-Inspired Design. NIN-NIT brings the feeling of nature into your home, offering a distinctive collection with botanical prints on wall-art, carpets and pillows. Enchanted by the fantastic mix of scents of a spice milla at the famous ´Zaanse Schans´, VAN DE ZOTTE developed this delightful Eau de Parfum for men. MONDADA makes scented candles in sturdy concrete pots in different colors nd sizes. There is a separate outdoor collection with beautiful XXL versions.

So, are you excited to celebrate the 20-th edition of showUP? Get your tickets here. 

showUP is a B2B trade show, only accessible for professionals. 

Facts & figures
Dates 29-30 January 2023
Opening hours Sunday 10:00 – 17:00 hrs
Monday 09:00 – 17:00 hrs

Venue: EXPO Greater Amsterdam (formerly Expo Haarlemmermeer)
Stelling 1
2141 SB Vijfhuizen – The Netherlands

Organisers Daan van Trigt & Maya Kol:


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