As the garden industry looks forward to Glee at the end of this month, much-loved British supplier, Ivyline, is getting set to unveil hundreds of beautiful new lines at the show. The family-owned business will showcase its latest design-led home and garden collections – ranging from premium grow-your-own accessories and giftable planters to Christmas décor and outdoor furniture – from Hall 6 Stand E60-F61 of the exhibition.
The in-house design team was truly inspired when creating the new Spring/Summer 24 collection, which includes 162 new indoor lines and 115 for outside, most of which are made close to home in Europe with ethical and sustainable principles in mind.
Always with an eye on market-leading style trends, the designers have incorporated Pantone Colour of the Year for 2024 – fresh and delightful Apricot – into the new collections, along with premium Terracotta, extra-large planters and other desirable additions which address gaps in the market for emporium pieces and regency style.
A price reduction on around 80 products and price freeze on hundreds more will help ease the burden on retailers as Ivyline works with customers to tackle the cost-of-living crisis. Fantastic new point of sale and display solutions will elevate the Ivyline offering instore, providing the perfect backdrop for aspirational lifestyle products that will draw the customer’s eye.
Ivyline Managing Director, Scott Thomas, says: “We’re hugely looking forward to showing customers our latest collections at Glee. We’ve listened carefully to retailer feedback over the past months and have really tried to hone in on specific gaps in the market to help ramp up sales.
“As well as offering a wide variety of value ranges so that our products can be enjoyed across all consumer demographics, Glee will see the introduction of some fabulous premium pieces that will attract well-heeled customers who aspire to a certain lifestyle in the home and garden. We’re especially pleased with the new large-scale planters and stunning terracotta pots that I’m sure will prove irresistible! Our Christmas collection has also gone from strength-to-strength, further cementing our strengthened position in this important market segment”.
New lines can be beautifully merchandised with Ivyline’s bespoke in-store display solutions that will attract shoppers to stores like bees to honey! The two-tiered display and stunning POS offers full product access that can be optimised to suit any store layout, whilst an additional merchandising unit is available for the classic Brampton outdoor terracotta model.
The new SS24 collection is presented within a variety of style themes, designed to suit different consumer tastes and lifestyle choices Beautifully fresh colour combinations lift the collection to new heights and help create a truly aspirational feel that will inspire consumers and tempt them to invest in heirloom pieces for the home.
Buyers visiting Glee will be spoilt for choice by the breath-taking array of new designs, many of which are ideal for prime gifting occasions such as Mother’s Day, birthdays and Christmas. Pots designed for on-trend, small-scale 9cm orchids and cacti up the gifting ante and provide affordable choices accessible to most consumer groups.
A lovingly curated collection of terrariums has been styled out of recycled glass which consumes up to 30 per cent less energy in the production process. Each terrarium set includes a packet each of charcoal, gravel, sand and rocks, giving customers everything they need to set things up before adding the plants of their choice. This makes them ideal for gifting, removing the need for unwieldy bags of aggregate and eliminating confusion about how to create the miniature eco-system.