The great and good from the garden retail gathered at the Celtic Manor on 19th October to find out the winners of the highly-anticipated 2023 GIMA Awards.
This year, the GIMA Awards winners were carefully selected by a panel of industry experts, with innovation, thoughtful design and carefully curated content coming together in a fantastic roster of entries. After much debate and discussion a final list of winners was announced by celebrity host, Gethin Jones.
GIMA Director, Vicky Nuttall said of the event: “What a night! Every year the awards keep getting better and better. We continue to see more guests joining us and also see the competition heating up as brands from across the industry hope to be the ones to take the trophy home. Tonight’s event has been truly superb. We’ve seen new names climb the winner’s podium and together have celebrated the best our industry has to offer. Thank you to all that attended, and thanks also to our judges and sponsors for their contribution.”
One of the most coveted accolades is the GIMA Sword of Excellence, and this year it was Sipcam Home & Garden who walked away with the honour for its Organic Superfood for Peat-Free Compost. The judges said: “The single biggest issue that we face as an industry is the move to peat-free compost and this helps to address this challenge. It’s also well-presented and has great commercial opportunities.”
Elsewhere, the team from Smart Garden Products celebrated being awarded the GCA Supplier of the Year Award, having just missed out on the accolade last year. The GCA said of Smart Garden: “Our reasons for selecting Smart Garden Products as the 2023 GCA Supplier of the Year are simple. They are extremely reliable with great availability and prompt delivery and offer products that are well presented and sell well. Together this all makes them a joy to work alongside.”
The 2023 Gardenex Export Achievement Award was presented to Grow Sow Simple for its campaign alongside Winco Foods in the US, with VegTrug and Wildlife World enjoying finalist status. Talking about the success of Grow Sow Simple, Gardenex said: “This was a very professional and successful operation and a very worthy winner of the Award for their outstanding achievement.”
Sustainability was also celebrated with Treadstone Products walking away with this year’s HTA sponsored Sustainability Award for its Rope Trellis. The judges remarked: “Sometimes the simplest of ideas are the best and this rope trellis provides consumers with a great sustainable solution for climbing plants.”
A ‘Sustainability Champion’ was also selected within each category (where relevant), celebrating the different ways sustainable solutions are being brought to market.
Product Awards
Garden Care – Sponsored by Decco: Winner: Sipcam Home & Garden – Organic Superfood for Peat-Free Compost
Category Sustainability Champion: STV International – The Big Cheese Poison Free Range
About the winner: It’s an organic product users can mix into compost, or around the base of plants, resulting in up twice the crop yield and bigger brighter blooms within their peat-free gardening projects. With the benefit of high-efficacy and being environmentally friendly retailers finally have a solution that encourages increased use of peat-free compost. What the judges said: “This has delivered a solution for peat free growing where consumers are struggling with performance.”
Growing, Planting Equipment and Sundries Winner: Autopot Global – Tray2Grow
Category Sustainability Champion: Treadstone – Rope Trellis
About the winner: One system, five uses. Tray2Grow allows growers unrivalled scope to cultivate using different methods within the same system. This unique versatility is born out of Tray2Grow’s innovative layout, instinctive adjustability, and the incorporation of the patented AQUAvalve water control device, which provides Plant Controlled Irrigation for truly responsive growing. What the judges said: “Really well thought out design and function. Excellent packaging which is super informative.”
Garden Tools, Machinery and Implements – Sponsored by eBay Winner: Burgon & Ball – New RHS-endorsed trowels
About the winner: These new trowels are unique in the market as Burgon & Ball are the only garden tools suppliers endorsed by the RHS. Planting tools are the top-selling stainless category, and these trowels offer exciting design choices for different types of planting, inspiring even those gardeners who already own an everyday trowel. What the judges said: “A lovely addition to a really comprehensive range of quality hand tools.”
Outdoor Leisure Winner: Zest Outdoor Living – Garden Bar Set
Category Sustainability Champion: Primeur – Eco Trend Recycled Rubber BBQ Mat
About the winner: In a market full of converted garden sheds or open lectern style bars, this product is like no other. It folds from a features packed bar to a super compact footprint in seconds, securely storing the drinks and stools ready for next time. What the judges said: “A clever multifunctional design and a great addition to any outdoor living space.”
Plants, Seeds and Bulbs Winner: Westland – Nature’s Haven Easy Wildflowers Shady Mix
Category Sustainability Champion: Tildenet – Haxnicks Wildflower Seedballs
About the winner: Nature’s Haven Easy Wildflowers Shady Mix combines flower seeds as well as seed sowing granules handpicked to be perfect for shady areas. The seeds include native British Isles wildflowers for a nectar rich and colourful wildflower garden. What the judges said: “An easy way to sow seeds and a good specific mix for shady spots.”
Garden Landscaping Winner: Treadstone Products – Rope Trellis
Category Sustainability Champion: Treadstone Products – Rope Trellis
About the winner: Inspired by traditional cargo nets, this natural trellis feature is hand woven using clever non-slipping knots. Available in five sizes, the trellis can be used on fences and walls or simply suspended between two posts to create natural screening. It can be easily lifted off a fence to allow access for painting. What the judges said: “’This is a superb natural climber support with great sustainable credentials.”
Garden Clothing & Gifts Winner: Phoenox Textiles – Hug Rug Rainbow Trust Charity Mats
Category Sustainability Champion: Phoenox Textiles – Hug Rug Rainbow Trust Charity Mats
About the winner: These new Hug Rug designs allow customers to make a feel-good purchase that also gives back. Not only are these designs useful for gardeners but they are also responsible, environmentally friendly products, that support a worthy charity – Rainbow Trust Children’s Charity. What the judges said: “Lovely design, great quality and a wonderful story behind these rugs.”
Pet Care, Aquatics and Wild Bird Care Products Winner: CJ Wildlife – National Trust Kids Range
Category Sustainability Champion: Fauna Bird (Singing Friend) – YARA 100% Recycled Fat Ball Feeder
About the winners: These products were developed as a complete start-up range to engage with children and encourage them to take an interest in wildlife. The range start at affordable ‘pocket money’ prices and whilst the build-your-own kits may cost a little more they are great gifts that encourage teamwork, imagination and, most of all, fun! What the judges said: “A great way to get kids outside and engaged with nature.”
Garden Lighting, Water Features & Ornamentation Winner: The Solar Centre – Slimsafe Solar Security Light
Category Sustainability Champion: The Solar Centre – Slimsafe Solar Security Light
About the winner: These lights use microwave motion sensors and magnify the solar energy to its panel to maximise the power gained and the light emitted. What the judges said: “A brilliantly bright solar security light, made to last.”
Decorative Pots & Planters Winner: Capi Europe – Groove Recyclable Planter 533
Category Sustainability Champion: Capi Europe – Groove Recyclable Planter 533
About the winner: This new planter is now made from recyclable material and has seen its manufacturing move from China to Europe in a move to reshore productions and cut energy consumption. What’s more, it is a beautiful pot. What the judges said: “A great example of recycling, in this instance sawdust, into great looking pots.”
Marketing Awards
Best Point of Sale Material Winner: Wildlife World – Artisan Nester Display Tree
Category Sustainability Champion: Elho – The Ocean Collection Octagon Stand
About the winner: The new Artisan Nester display trees have been handmade in Wildlife World’s workshop using its CNC machine. Made from OSB board, with holes for wooden dowel, the display tree has been designed to hold and/or hang the company’s Fairtrade handmade Artisan Nesters and comes complete with hanging Fairtrade signs. What the judges said: “A great bit of retail theatre that brings the product to life whilst, at the same time, allows the product to be the star.”
Best Sustainable Product Packaging Winner: Westland – Peckish Natural Balance Local Seed Mix
Category Sustainability Champions: Westland – Peckish Natural Balance Local Seed Mix
About the winner: Through the sourcing of local ingredients to plastic-free packaging, Westland is committed to a sustainable future. The new improved recipes include varieties that contain more seeds for more birds and are locally sourced. The best-selling brand in the market, making a difference with sustainable new packaging solutions. What the judges said: “Great bit of sustainable packaging design without losing the strong brand identity.”
Best Marketing Communication & Social Media Award Winner: Gardena- GARDENA ReTh!nk @ Chelsea Flower Show
About the winner: The powerful message of the ReTh!nk garden is built on the Circular R’s: Reduce, Repair, Recycle. Gardena quantify and qualify how sustainable each of its products are and the company aims to create more circular innovations to help consumers make conscious and sustainable decisions. What the judges said: “Great use of the Chelsea Flower Show to underline brand values and launch products. A well-rounded campaign to appeal to new gardeners.”
