Shop window and store decorations at the point of sale bear a decisive role in times of an uncertain consumer climate – quality and the return to nature are set to dominate the 2024 lifestyle trends. With Mystic Vibes, Decoration Unlimited, the motto of their special presentation at Christmasworld, Dutch design duo, Rudi Tuinman and Pascal Koeleman of 2dezig, show how festive and seasonal decoration can combine trend and tradition.
The special presentation “Decoration Unlimited: Mystic Vibes” at Christmasworld will inspire trade buyers to create more wow experiences at the POS in Foyer 5.1/6.1 – this time with a delicate selection of decorative elements in shades of green, with elements reminiscent of the Peacock Angel of Yezidi lore.
This year will see the introduction of e a key green colour theme that naturally finds its place in interior design as well as in the Christmas ambience, with the trends made manifest using the products of Christmasworld exhibitors from 26 to 30 January 2024.
With the special presentation, the designers transform the traditional setting of a green, gold and red Christmas into a green, luxurious oasis that evokes modernity. “We want to show you the beauty of green, in colour, decoration, but especially in all its glory of fresh green plants and natural decorations. A unique feeling and environment that the press and fair visitors will not expect, but love seeing it,” said Pascal Koeleman.
For over 20 years, the Dutch designer duo has combined skills from floristry, product design and fashion to create striking decoration concepts and extravagant presentations. Inspired by plants, roots, gemstones and landscaped indoor and outdoor gardens, “Mystic Vibes” will take up the entire green color palette from light to emerald green through to dark and mint green – Christmassy, but neither tropical nor traditional.
“Looking at the zeitgeist, green is simply a logical choice for the next Decoration Unlimited show. It’s not a political statement or an environmental reference, just a reflection of getting back to nature,” says Rudi Tuinman. “We all love to bring nature into the living space in the form of flowers and plants. Green symbolizes harmony, freshness and fertility, and above all, it is the color of safety,” Tuinman continues. For customers at the POS, this can be used to create a soothing shopping atmosphere in window and store design that encourages them to discover and buy again.
