Have a ‘Celebration’ this Christmas with Johnsons’ gift of nature

Sustainability is a paramount concern in today’s world with customers now actively seeking out eco-friendly gift options to present to their loved ones. If you’re looking for a Christmas gift that ticks all the boxes – affordability, thoughtfulness, and planet-friendliness – then Johnsons Lawn Seed’s Wildflower Celebration tins should be at the top of your list to stock this Christmas.

The Wildflower tins, which received a lot of praise after their launch at Glee this year, are playing a crucial role in opening up a new category to gift and home retailers, in addition to the traditional garden centre audience. The perfect stocking filler for both gardeners and novices, these make the perfect impulse gift to create pollinator-friendly zones in the garden and the perfect first seeds to sow after the frosts for months of colour.

Accessible price point and stocking filler The Celebration tins are a wonderful way to support our declining pollinator population. They are easy to sell and have an affordable price of just £9.99, which makes them perfect for anyone looking to give a thoughtful gift this Christmas to family, or friends or even for a Secret Santa gift for wildlife enthusiasts, or those wannabe gardeners who just want to have a go. The tins are filled with a mixture of 15 various wildflower seeds, without any additional bulking agents. The seeds are perfect for even novice Greenfingers and can be planted at any time throughout spring and summer.

Once scattered and raked into the soil, the seeds will quickly establish and bloom approximately eight weeks after sowing, bringing beneficial insects to an outdoor space. Garden centres can easily display the attractive tins near the checkout counters or as part of a Christmas wildlife display within the store, making them an excellent impulse purchase to increase basket spend.

The tin contains everything nature lovers need to attract butterflies, bees, and other pollinators to their garden, making it a dazzling floral spectacle that can be admired throughout the year. Flowers inside the tins include Paper Daisy, Pheasant’s Eye, Pot Marigold, Cornflower, Cosmos, Painted Daisy, Dwarf Morning Glory, Chinese Forget-Me-Not, California Poppy, Fineflower, Farewell to Spring, Baby’s Breath, Candy Tuft, Love-in-as-Mist and Corn Poppy.

The tins of wildflower seed contain enough to cover an area of up to 15m2, which makes them a great value purchase, especially when compared to other products aimed at the gifting market. Retailers can be confident in the quality control of this product, as it is backed by the trusted and oldest lawn seed brand in the UK.

Consumer Manager for Johnsons Lawn Seed, Guy Jenkins, says: “Retailers should not miss the opportunity to increase impulse purchases while also contributing to the environment this Christmas. Our Celebration Wildflower Tins are the perfect gifts that can provide a boost in sales while promoting the importance of having wildflowers in gardens. The perfect stocking filler, this living gift will create a thriving environment for pollinators that is crucial for our ecosystem and we hope environmentally aware customers will love our offering this Christmas.”

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