4 November 2024

Boost Christmas sales: make the most of free SfE promotional material

As the green industry prepares to enter its poinsettia peak, Stars for Europe (SfE), the pan-European poinsettia marketing initiative, is offering a raft of new materials to help plant retailers optimise sales this season. The campaign produces new content each year which can be accessed via SfE’s websites, and SfE’s 2024 mid-season review offers an overview of

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