New Greetings, Party & Celebration sector to launch at Spring Fair

Spring Fair (2nd – 5th February 2025, NEC Birmingham) has announced the launch of a new Greetings, Party & Celebration destination in Hall 3 packed full of inspirational brands, new events and activations. The new show sector brings together the most creative, fun and colourful greeting cards, wrapping papers, stationery, paper decorations, and is the only destination to find the best party suppliers in the UK.

A series of exciting events and activations will honour the industry’s vibrant spirit and the show’s 75th anniversary. In collaboration with partners including the Greeting Card Association, Cardgains, The Art File, Paper Salad, and N Smith, both visitors and exhibitors are invited to join in the celebrations.

Spring Fair and the GCA are taking the #Cardmitment campaign to the next level with a giant 75th birthday card at the show’s entrance. Visit the GCA Lounge in Hall 3 to join the #cardmitment campaign and help spread some love around the show. Write and send cards from the postbox to anyone exhibiting at Spring Fair. The simple act of sending a card can have a positive, impact on those around us and #cardmitment reminds everyone about the joy and importance of sending cards. The GCA Lounge also serves as a lively space for networking and festivities.

New brands are flocking to the show including Glitter Paper Designs, Once Upon a Tuesday, Sunshine Lane, Prints Doodle, Plewsy, Wraptious, Kassa Products, Padriag McCaul Images, Sprinkled with Magic, Bold & Bright, Ink & Snail, as well as andSquirrel, Meraki Publishing, and Studio Thie in the New Business Pavilion.

The GCA Debut Pavilion area provides a launchpad for start-up Greeting Card Association members who have never exhibited before, giving them the opportunity to showcase their products to the industry. Look out for Zoe Rose Art, Tony Fernandez, and LydiaMae.

Also championing start-up businesses, the New Business Pavilion will give buyers the opportunity to discover the latest brands, makers and creators in greetings. Dedicated to first-time suppliers and small businesses, five dedicated pavilions will be situated across the show, showcasing emerging brands in the Gift, Greetings, Beauty & Wellbeing, Home, Living & Decor and Moda Fashion destinations.

Buyers will also discover handmade, printed and premium greetings cards for every occasion, themed calendars, diaries and notecards, as well as festive, occasional, and illustrated gift wrapping papers from leading brands including Cardgains, Lind Design & The Great British Card Company (GBCC), The Art File, Wrendale Design, Ohh Dear, Lola Design, Louise Tiler, Museums & Galleries, Emotional Rescue, Paper Salad, Raspberry Blossom, Rosie Made a Thing, Roger La Borde, Glick, Alljoy Designs, Emma Ball, Cardology, Marina B, Pink Pig, Wendy Jones Blackett, Paper Rose, Brainbox Candy, Jane Buurman, Pink Pig, and many more.

The Cardgains Village showcases the latest range of brand-new greetings cards and gift designs from the association’s members including UK Greetings, Sarunds, Words ‘n’ Wishes, IC & G, Jacksons, Woodmansternes, Rainbow Designs, The Gifted Stationary Company, Smart Toys and many other must-see brands.

Bursting full of exciting new finds which bring joy to every occasion, this is also THE place for vibrant decorations, fancy dress costumes, balloons, wedding collections, Halloween items, and party tableware, which will make your customers want to celebrate. Make every event one to remember with brands including Amscan Europe GmbH, Gemar SRL, Anagram Europe, Procos, Talking Tables, I.T.I B.V., Kalisan, RSW International, Alandra, Heart & Soul, Robin Reed, Hootyballoo by Club Green, and Vulcan Pyrotechnics.

As the UK’s largest and most-trusted retail trade event, Spring Fair brings together home, gift and fashion retailers and suppliers of all sizes from across the industry to create new business opportunities. Its legacy of expertise attracts the largest buyers from across the industry – and this year’s anniversary event is set to be even bigger! Over 1,200 quality exhibitors in 12 unmissable buying destinations dedicated to Home, Gift, Fashion and Everyday, over 1 million products with 38% available exclusively at Spring Fair, and over 400 new brands, means there’s endless opportunities to find your next best-sellers and transform your collections.

Gift at Spring Fair 2025 has experienced huge growth with Hall 4 already sold out and more space being added to Hall 5 to meet demand. With nearly 700 gift exhibitors and over 15,000 visitors interested in gift items, Spring Fair is the largest and most comprehensive gift marketplace in the UK.

Register for Spring Fair 2025.

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