When Kimberley Hornby George launched Hornby George PR (HGPR) in early 2024, she brought nearly 20 years of experience in the garden, home, leisure and lifestyle sectors to the table, alongside a team that knew their trade inside and out.
Reflecting on her journey, Kimberley says, “I’ve always been passionate about these markets and how they are so intrinsically linked. Having worked with leading brands, trade organisations, and major events, I knew there was a real opportunity to offer something different, most notably a more personal, tailored approach to PR that gives clients absolute visibility and ownership every step of the way.” This has become the cornerstone of HGPR’s ability to craft bespoke PR strategies for clients in the garden, home, gift, pet, and leisure sectors.
For brands in the home and gift sectors, HGPR brings an unmatched understanding of market trends and media landscapes. Kimberley commented: “Being passionate about the sectors you operate within makes things far more exciting! We understand the nuances, politics and pressures that are shaping success, as well as the tactics to create meaningful, impactful coverage opportunities which deliver a real return on investment for clients.
Diverse client portfolio
HGPR’s client portfolio reflects the diversity of the industries it serves. From collaborating with trade organisations and charities to supporting a wide range of suppliers and manufacturers – whether they are taking their first steps or are well-established industry goliaths – HGPR also plays a pivotal role in major events and exhibitions, helping them stay front and centre with what is making these industries tick.
The agency consistently demonstrates its ability to craft impactful campaigns that engage both trade professionals and consumers alike. “Our approach is all about understanding our clients’ unique needs and goals. We pride ourselves on forgoing the cookie-cutter solutions. Instead, every campaign we deliver is designed from the ground up to fit exactly the vision the client has in mind.”
Dream team
What sets HGPR apart is the collective expertise of Kimberley’s team, all of whom bring real market experience to the table. “Everyone at HGPR has walked the walk. We’ve been on all sides of the fence – from in-house PR roles to time editing magazines, event organisation, you name it, we’ve done it all. This combined experience gives us a unique perspective and allows us to truly understand the challenges and opportunities our clients face.”
Flexible services & approach to PR
When it comes to designing campaigns, Kimberley emphasises the importance of flexibility and creativity. “No two campaigns are ever the same. We start by really getting to know our clients and their audiences. From there, we craft strategies that best reflect their needs and potential growth opportunity. This might be securing high-profile media coverage to creating compelling stories that capture the essence of their brand or optimising the complete PR toolbox to capture all corners of the media landscape.”
“Whether it’s curating comprehensive social media strategies, crafting content for blogs, or managing press office activities, we ensure every aspect aligns with the client’s objectives.” HGPR also offers event support and planning, guiding clients through trade shows, press days, and product launches to maximise visibility and impact. Additionally, their crisis management expertise provides strategic advice and well-executed communication plans to safeguard a brand’s reputation during challenging times. No matter the circumstances, HGPR makes sure their client’s voices are heard.
Kimberley’s vision for HGPR extends beyond simply achieving results. She’s passionate about bridging the gap between business-to-business (B2B) and business-to-consumer (B2C) audiences. “It’s about finding that sweet spot. For trade clients, we focus on building credibility and strengthening industry relationships. For consumer brands, it’s about creating campaigns that truly connect with people and inspire action.”
From Business to End Consumer
One of the agency’s defining features is its adaptability. HGPR works with businesses of all sizes, offering both one-off campaigns and ongoing partnerships. “We understand that not every business is ready to dive headfirst into a long-term PR commitment. That’s why we’ve developed cost-effective packages that let companies dip their toes in the water. It’s all about making professional PR accessible and showing the value it can bring.” At the same time, HGPR’s long-term partnerships provide sustained media presence and growth for clients ready to commit to comprehensive strategies.
On the topic of cost, Kimberley wants businesses to consider a key aspect. She said: “Outsourcing PR to an agency like HGPR is not only more cost-effective than employing a full-time in-house team but also brings a wealth of experience and flexibility. With an agency, you’re getting a whole team of experts, there when you need them most and able to react quickly to respond to seasonal peaks and troughs.”
Find out more at www.hornbygeorgepr.com or email kimberley@hornbygeorgepr.com
