Spring Fai (2nd – 5th February 2025, NEC Birmingham) has partnered with leading trend agency BDA London and their smart forecasting service Trendhub to deliver the key trends in homewares, festive celebrations and outdoor living for AW25/26 and SS26.
Trendhub provides smart forecasting that combines the what, the how, and – most importantly – the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new products. For the inside track on their trend intel, attend free trend presentations on the Inspiring Retail Stage in Hall 2 at Spring Fair.
At 4.15pm on Monday 3rd February, Terrie Isaac, Head of Creative at BDA London delivers AW25/26 Homeware & Festive Celebrations Trends: ‘From Modern Modular to Raw Minimal’. Take a journey through the intriguing AW25/26 world of Homeware and Festive trends: it’s a season of many contrasts, both minimal and plentiful with lots of attention to raw crafting and print layering.
On Tuesday 4th February at 10.30am, Isaac presents SS26 Homeware and Outdoor Living Trends: ‘Evolving Households: Balancing acts and Waste-Nots’, assessing the evolving needs of global households and importance of discarded materials, resulting in reworked classics.
Terrie Isaac says, “Home and lifestyle categories are rapidly evolving, with consumers not only spending money on but actively seeking ways to enhance their living spaces. There’s a strong desire for products that balance self-expression, aesthetics, and functionality. Consumers want durable, high-ticket items that offer longevity, yet they also seek the flexibility to refresh their spaces more frequently with decor and textiles that can easily align with changing moods, trends, and seasons. As consumer lifestyles and living spaces constantly shift, it’s essential for retailers to stay ahead of these changes. The tools we provide enable retailers to make agile, informed decisions by offering insights into key seasonal design elements – such as must-have colours, fabrics, and key product items – that align with evolving consumer needs. This allows them to deliver products that not only meet consumer expectations but also address the challenges of a dynamic market.
“In our sessions at Spring Fair this February, we’ll be sharing an overview of the key themes from our AW25/26 and SS26 homeware trendbooks and providing a glimpse into our forecasting process. The overarching notion of Duality flows through our themes, featuring the opposing ideas of joyful experimentation and functionality, and augmented traditionalism and earthen materialism. As we explore our themes, we’ll reveal threads that run throughout the two seasons, including playful expressionism, comforting nostalgia, transformative traditionalist and raw materiality.”
With three stages and plenty of industry-leading businesses and speakers like Theo Paphitis, Kate Hardcastle MBE, Kantar, Deliveroo, and Canva, buyers can dive into expert talks packed with actionable advice to help improve your business – all for FREE. Visit Spring Fair Stage Programme | Topics at the heart of retail for the full schedule.
Spring Fair 2025 promises to be one to remember with over 1,200 exhibitors across 12 unmissable buying destinations dedicated to Home, Gift, Fashion, and Everyday categories. Buyers will discover more than 1 million inspirational and innovative products, over 400 new brands and many exclusive only to Spring Fair, and more than 100 international brands.
For more information about Spring Fair and the 75th-anniversary celebrations. Register for Spring Fair.
