As the giftware industry continues to evolve, Widdop & Co. is at the forefront of enhancing seasonal retail experiences with fresh, innovative solutions. With over a century of expertise in gifts and homeware, the leading gift and homeware supplier is unveiling a host of new offerings that cater to both impulse gifting and curated seasonal selections.
This April, Widdop & Co. will welcome retailers to two major events: the Sip & Shop Summer Preview (1-6 April) in Oldham , an exclusive showroom experience showcasing their latest seasonal collections, and their debut at the Farm Shop & Deli Show (7-9 April) in Birmingham, where they will introduce a new range of free-standing display units (FSDUs) designed for seamless seasonal merchandising.
A Summer Showcase of Style and Innovation
Widdop & Co. is inviting retailers to an exclusive summer preview at their beautifully curated showrooms in Oldham, Greater Manchester, from 1-6 April. The Sip & Shop Summer Preview offers a relaxed, inspiring environment for buyers to explore the latest collections while enjoying a complimentary beverage. The event presents an opportunity to experience Widdop & Co.’s newest ranges, including the charming Wildlife by Ling Design, a collection of hand-illustrated animal-themed gifts, the bold and playful NeXtime timepieces, and an enchanting selection of Disney-inspired pieces.
Retailers attending the Sip & Shop event will benefit from expert guidance on trend forecasting and curation, ensuring they make informed selections that align with customer demands. With a focus on creating standout seasonal collections, Widdop & Co. continues to support retailers in crafting immersive shopping experiences that drive sales and customer engagement.
A Year-Round Approach to Seasonal Gifting
With farm shops, delis, and forecourts transforming into multifaceted retail spaces, Widdop & Co. has recognised the need for flexible seasonal solutions. Their latest innovation, a range of free-standing display units (FSDUs), will be showcased at the Farm Shop & Deli Show from 7-9 April at the NEC, Birmingham, stand G300. These space-efficient and cost-effective units enable retailers to effortlessly highlight key seasonal occasions such as Mother’s Day, Easter, and Christmas, creating a vibrant, ever-changing retail landscape without requiring permanent space reconfigurations.
Stephen Illingworth, CEO of Widdop & Co., emphasises the strategic role of these displays: “As shopping habits shift, it’s essential to provide retailers with adaptable solutions. Our FSDUs offer a simple yet effective way to keep seasonal gifting fresh and enticing for customers.”
Available with a selection of customisable merchandise, including mugs, water bottles, key rings, and tin candles, these displays offer retailers a streamlined way to maximise seasonal sales with minimal effort. Retailers can store the units post-season, rebranding them with updated signage and stock for upcoming events, making them a long-term investment in dynamic merchandising.Book your visit today or for more details call 0161 688 1226, or email sales@widdop.co.uk
